3 among top 4 GECs gain

MUMBAI: Star Plus, Sony Entertainment Television (Set) and Zee TV, three among the top four Hindi general entertainment channels (GECs), have seen an upswing in ratings in the week ended 21 January, as per TAM (HSM, C&S, 4+). Colors, however, has seen a marginal drop.

Star Plus has registered a 6-GRP (gross rating points) growth to close the week with 293 GRPs (last week 287). The leading channel’s shows, Saathiya Saath Nibhana (5.69 TVR) and Diya Aur Baati Hum (5.88 TVR), continue to lead the list of top rated shows. Another fiction show, Is Pyaar Ko Kya Naam Doon (4.99 TVR) that failed to find any position in ‘the top 10 rated shows’ last week, hopped up to No.3 position in the list this week. The channel also aired the mahaepisode of its fiction property, Ruk Jana Nahi (1.1 TVR).

Set too saw an improvement in the performance and added 11 GRPs to close the week with 237 GRPs (last week 226). The rise in the GRPs can be attributed to the improved ratings of its crime based shows, C.I.D (4.85 TVR) and Crime Patrol (4.53 TVR).

Colors lost 8 GRPs and ended the week with 200 GRPs. However, the channel will see a jump in the ratings the next week as it aired Colors Screen Awards on Sunday.

Zee TV, meanwhile, saw a marginal rise in the ratings. The channel collected 185 GRPs (last week 180) to its kitty, though no show of the channel figured in the top 10 list.

Sab added a GRP and recorded 131 GRPs (last week 130).

Meanwhile, the news is not so good for the newly launched channel from Star Network’s bouquet, Life OK. After seeing a dream run for three continuous weeks, the channel shed 13 GRPs this week, thus becoming the biggest loser of the week. The channel registered 87 GRPs (last week 100).

Imagine TV with 65 GRPs (last week 58) and Sahara One with 42 GRPs (last week 38) followed behind, Tam data shows.

Latest Reads
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
Apple India's three senior executives quit

Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company.

MAM Media and Advertising People
EliteMatrimony signs R Madhavan

The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

MAM Media and Advertising People
Parle 20-20 tickles a funny bone to reward positive thinking

Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie brand, 20-20.

MAM Media and Advertising Ad Campaigns
IKEA launches first campaign in India

We all know by now that Swedish brand IKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one.

MAM Media and Advertising Ad Campaigns
IdeateLabs beefs up leadership team with two senior appointments

Digital marketing agency IdeateLabs has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Together, they will focus on expanding the agency’s business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building...

MAM Media and Advertising People
McCann terminates global CCO Jeremy Perrot

Based on employee complaints for violating the company’s code of conduct, McCann Health’s global chief creative officer Jeremy Perrott has been terminated.

MAM Media and Advertising People
Syska Group appoints Amitabh Bachchan as brand ambassador

Syska Group, a home grown brand, which has entered the wires and cables segment in India, has recently taken Amitabh Bachchan as the brand ambassador with campaigns to kick start on television screens very soon.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories