MAM

3 among top 4 GECs gain

MUMBAI: Star Plus, Sony Entertainment Television (Set) and Zee TV, three among the top four Hindi general entertainment channels (GECs), have seen an upswing in ratings in the week ended 21 January, as per TAM (HSM, C&S, 4+). Colors, however, has seen a marginal drop.


Star Plus has registered a 6-GRP (gross rating points) growth to close the week with 293 GRPs (last week 287). The leading channel’s shows, Saathiya Saath Nibhana (5.69 TVR) and Diya Aur Baati Hum (5.88 TVR), continue to lead the list of top rated shows. Another fiction show, Is Pyaar Ko Kya Naam Doon (4.99 TVR) that failed to find any position in ‘the top 10 rated shows’ last week, hopped up to No.3 position in the list this week. The channel also aired the mahaepisode of its fiction property, Ruk Jana Nahi (1.1 TVR).


Set too saw an improvement in the performance and added 11 GRPs to close the week with 237 GRPs (last week 226). The rise in the GRPs can be attributed to the improved ratings of its crime based shows, C.I.D (4.85 TVR) and Crime Patrol (4.53 TVR).


Colors lost 8 GRPs and ended the week with 200 GRPs. However, the channel will see a jump in the ratings the next week as it aired Colors Screen Awards on Sunday.


Zee TV, meanwhile, saw a marginal rise in the ratings. The channel collected 185 GRPs (last week 180) to its kitty, though no show of the channel figured in the top 10 list.


Sab added a GRP and recorded 131 GRPs (last week 130).


Meanwhile, the news is not so good for the newly launched channel from Star Network’s bouquet, Life OK. After seeing a dream run for three continuous weeks, the channel shed 13 GRPs this week, thus becoming the biggest loser of the week. The channel registered 87 GRPs (last week 100).


Imagine TV with 65 GRPs (last week 58) and Sahara One with 42 GRPs (last week 38) followed behind, Tam data shows.

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