MUMBAI: 141Sercon, a WPP company that specializes in executing effective business events and below-the-line marketing initiatives, has launched the "1Click, 1Tree" online initiative.
 
The CSR (corporate social responsibility) activity will talk on climate change and ask consumers to sow at least on plant of their choice.

The agency will utilize the digital medium to spread the awareness. As per industry sources, 141Sercon is spending close to Rs 5,00,000 on the activation process.
 
The campaign will be high across five cities that include Delhi, Mumbai, Bangalore, Chennai, Hyderabad and Kolkata. 
 
Says 141Sercon managing director Vijay Singh, "While digital will remain the root platform to spread awareness about the campaign, the implementation of the drive will be on-ground of course."