MUMBAI: After being named as the Agency of the Year at the Indian EFFIEs 2013, Lowe Lintas and Partners has emerged as the most effective Indian agency at the APAC EFFIEs Awards 2014. The agency has bagged 4 medals including 2 Gold, a Sliver and a Bronze out of total 6 medals for India.
Lowe Lintas & Partners India also held the second position as APAC EFFIEs Agency of the Year after Colenso BBDO/Proximity New Zealand which was awarded with the title. The global agency Lowe & Partners was among the top 3 agencies running for APAC EFFIEs Agency Network of the Year Award.
The two Golds won by Lowe Lintas and Partners are under ‘Goodworks- Brand’ category for Unilever’s Lifebuoy- 'Help a child reach 5' campaign and ‘Media Innovations’ category for HUL's Kissan '100% Natural Seeded’. The agency bagged a Silver and a Bronze medal for Idea Cellular’s 'Honey Bunny' campaign under the categories ‘IT/Teleco’ and ‘Media Innovations’ respectively.
Speaking on the win, Joseph George – CEO, Lowe Lintas and Partners said, “Coming on the back of being declared the Agency of the Year in India, this performance yet again reinforces our belief in the type of work we do and the criteria of evaluation we value."
Adding to it, Vikas Mehta, CMO-Lowe Lintas and Partners said "We're happy to have contributed to India's success at the APAC EFFIEs. Big ideas that lead to great business successes are valuable, and the recognition only encourages us to do more of them."
The APAC EFFIEscelebrated the winners of the 2014 Awards at its Awards Gala held at Conrad Centennial Singapore on April 3. Presenting a total of 56 awards – 12 Golds, 26 Silvers and 18 Bronzes amongst finalists from 16 countries, APAC EFFIEs recognised the most effective marketing campaigns in theregion. BBDO Worldwide was named the APAC EFFIEs Agency Network of the Year, picking up a total of 2 Golds, 7 Silvers and 6 Bronzes from its agencies in the region.
APAC EFFIEs Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. The Asia Pacific EFFIEs Gold, Silver, Bronze winners and Finalists will be included in the EFFIEs Effectiveness Index, a global ranking which identifies and ranks the most effective companies and brands by analysing finalist and winner data from worldwide EFFIEs competitions.