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Lodestar UM retains number two position at EMVIES 2014

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MUMBAI: It was a night of celebration and awards. And at the centre of it was Maxus, which won nine gold, six silver and three bronze trophies at the EMVIES 2014.

Maintaining the second position was Loadstar UM which bagged one gold and 13 silver trophies. On the win, Loadstar UM CEO Nandini Dias said, “It would have been nice to have been the media agency of the year, but many would say that I should be satisfied since we are way ahead of a lot of others. The good part is that no agency has had award winning work across so many diverse clients and categories.”

“We have Coca Cola, Microsoft , Mahindra , Amul , Tata Motors, Johnson and Johnson, Kansai Nerolac . In addition we have won in categories which are the toughest that is ‘strategy and research’ and ’analytics’. Unfortunately in digital space despite being digital agency of the year in IAMAI, in Emvies barring one none of the work got short listed,” she added.

This year saw 650 entries, of which 132 were shortlisted by 32 marketing and research professionals.  Maxus got the highest number of shortlists with 27 entries, followed by Madison Media and Lodestar UM which got 23 shortlists each and Mindshare with 19 entries.  

The ‘Best Media Client of the Year’ was bagged by Hindustan Unilever Limited (HUL) and Tata Global Beverages with 100 points each. While Tata Global Beverages won four gold and two silver medals and HUL bagged three gold, five silver and one bronze medal.

The fourth position for ‘Media Agency of the Year’ was jointly bagged by Madison Media Pinnacle and Madison Media Infinity with 70 points each, while PHD India stood at number five with 55 points.

The evening also the felicitation of the ‘Young Emvie of the Year’ which was won by DDB Mudramax  chief youth marketer Samyak Chakrabarty for his Operation Black Dot, Clean and Clear, United Nations Young Changemakers Conclave and DDB Mudra Group Youth Report. As part of the prize, Chakrabarty has been given an all expense paid trip from Mumbai to Abu Dhabi as well as a free trip to Ferrari World.

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