Kyoorius Announces Kyoorius Advertising Awards in partnership with D&AD

MUMBAI: Kyoorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD today announced the expansion of Kyoorius Awards to include Kyoorius Advertising Awards and Kyoori- us Digital Awards, alongside the existing Design and Student components.

Advertising continues to be a crucial medium for companies to communicate with customers and communicate their brand. However, it has become increasingly complex, since agencies have to create unique messages for multiple channels and platforms to resonate with customers. This called for a critical assessment when defining awards categories – Kyoorius Advertising Awards are comprehensive, and structured to recognise individual components as well as entire ad campaigns.

The overarching structure of the Kyoorius Awards is to only award work that is worthy of merit. No matter how big the brand, or how small the names behind it; how wide the media reach is or the number of retweets; the ultimate goal is to create outstanding work that works.

Merit involves beating your own best work and setting new benchmarks for creative excellence. This is why Kyoorius Awards have no winning tier structure – no gold, silver or bronze, and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, whereas none in another, if entries are not up to the mark.

For the Advertising Awards, international jury members include Rosie Arnold - Deputy Executive Creative Director, BBH, as Jury Foreman, accompanied by Graham Kelly - Regional Executive Creative Director, Isobar, and Woon Siew Hoh - Regional Creative Director, Hakuhudo. From India, jury members include Abhijit Avasthi - Executive Creative Director, Ogilvy & Mather, Agnello Dias - Chairman & Co-Founder, TapRoot India, Senthil Kumar - National Creative Director, JWT, and Sonal Dabral - Executive Creative Director, Ogilvy & Mather with more to be added soon.

Together with D&AD, Kyoorius has chosen this specific mix of the top international, regional, and Indian creative minds to ensure that work is compared against industry best practices, while keeping the Indian context in mind.

Further, Kyoorius and D&AD aim to create a truly neutral and ethical platform that recognises the best of the advertising industry solely on the basis of merit. Unlike any other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session. All voting is private, never by a show of hands.

Kyoorius Advertising Awards are unlike any other advertising awards in India, not only because of the rigorous judging standards, but also because entry fees are fed back into the industry. Funds are used in developing Kyoorius FYIdays, an initiative aimed at stimulating  creative professionals and educating students – India’s future creative superstars.

Call for entries open 20th March and close on 21st April 2014. Visit for more information.

Latest Reads
Time for condom brands to review their storytelling

MUMBAI: Ironically, when it comes to advertisements, condom players don’t know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.

MAM Marketing MAM
Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns
Girnar tea partners with Ajay Devgan for 'Raid'

Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

MAM Marketing Brands
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.

MAM Media and Advertising Ad Campaigns
Google to ban cryptocurrency ads

In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be...

MAM Marketing MAM
Cello shows that encouragement works better than pressure

MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves. The short film commences by portraying a scenario on how parents unknowingly...

MAM Media and Advertising Ad Campaigns
Livpure new campaign urges water conservation

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.

MAM Media and Advertising Ad Campaigns
Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

MAM Media and Advertising Ad Campaigns
iCubesWire launches Delta, a Digital Marketing Suite for Marketers

iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories