MAM

Kalyan Jewellers expands in Punjab with Rs. 75 crore investment

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/12/10/kalyan.jpg?itok=dk5krGPT

MUMBAI: Kalyan Jewellers, one of India’s leading and trusted jewellery brands launched showrooms in Amritsar and Jalandhar launching the Northern leg of the company’s domestic expansion plan. On December 7, Kalyan’s national brand ambassador, Mrs. Aishwarya Rai Bachchan inaugurated both these showrooms. The showroom in Amritsar is located at Mall Road and the showroom in Jalandhar is located at Model Town. The expansion is part of Kalyan Jewellers’ efforts to expand its presence in Punjab with an investment of Rs. 75 crore in the two showrooms. Kalyan Jewellers is also present in Mohali and Ludhiana in Punjab.



Kalyan Jewellers has added a record 11 showrooms in the last 60 days including inaugurating 5 showrooms on the same day in Kerala recently. Kalyan Jewellers will significantly boost its distribution network in the calendar year 2014 by over 30% with the addition of new showrooms.  

T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, said, “We are delighted to launch our new showrooms in Amritsar and Jalandhar which are strategic locations in Punjab. We have timed the opening of the showrooms during the wedding season as we can cater to the demand of exquisite designs in gold and precious jewellery.  Our stringent quality standards have already struck a chord with the discerning customers in the state – a relationship which we are striving to grow.”  

Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “The two new showrooms in Punjab will boost our presence in North India. We continue to be focused on the aggressive domestic expansion plan to boost our network to reach out to customers across the country.”

Kalyan Jewellers recently attracted a significant investment of Rs. 1,200 crore from the private equity investor Warburg Pincus. The investment has accelerated the growth plans of Kalyan Jewellers as it consolidates its leading position in existing markets and forays into global markets including Singapore and Malaysia. Kalyan is already present in the UAE with nine showrooms and plans to expand into Kuwait and Qatar.

Ramesh Kalayanaraman, Executive Director, Kalyan Jewellers said, “Our focus on enhancing our network during the year 2014 has been implemented and we have leveraged our recognition as a national brand by developing our presence in key markets across the country.”   

Kalyan Jewellers has set industry level standards on customer experience, innovations and transparent pricing. The brand’s leadership position in the Indian jewellery industry is defined by a customer-centric business model that includes many “firsts” such as:

  • introducing BIS certification of gold jewellery
  • introducing a customer loyalty program, which today has more than  16 lakh members
  • pioneering the use of detailed price tags, thus demystifying making charges and providing increased transparency to customers, which has become a best practice in the industry
  • introducing the concept of neighbourhood customer service centers in the jewellery industry under the “My Kalyan” brand

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/mullen.jpg?itok=lgYKe55j
GolinOpinion appoints Asheesh Malhotra as ED

Asheesh Malhotra has parted ways with advertising to pursue a career shift. He leaves his role as president at Bates CHI & Partners to join GolinOpinion, the PR division of PointNine Lintas, as the executive director. This marks a significant shift for Malhotra, who’s spent his entire career in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/complan.jpg?itok=i-mjTQ4S
Complan goes for brand makeover, focuses on WB & TN

Complan, a health drink brand, is going through a complete brand makeover and has adopted a new brand philosophy – Don’t Just Be Tall, Stand Tall. Complan has lined up a series of media innovations to reintroduce the brand in the market.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/asianpaints.jpg?itok=X1z0gHeL
Asian Paints adhesives TVC - a humourous take on 'joints'

Have you met Vicky Contractor? It's time to tune in to the engaging digital film that presents Asian Paints' range of adhesives catering to carpenters and contractors.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/himlayan_0.jpg?itok=VMea8ZCP
Tata's 'Himalayan' mineral water enters U.S.

Tata Global Beverages’ natural mineral water brand Himalayan has entered the U.S market.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/aveit.jpg?itok=paZAx-0m
Pulp designs Philips Avent's breastfeeding awareness campaign

Royal Philips, a leader in healthcare technology, recently rolled out an awareness campaign aimed to empower mothers, expecting mothers, and their families in India. Launched under the Philips Avent brand, the campaign promotes the importance of breastfeeding, address societal barriers, while also...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/16/Untitled-1_2.jpg?itok=rUIiAyDa
Kesh King TVC shows use of herbs

MUMBAI: Kesh King, an ayurvedic hair care brand from the house of Emami, is launching its 'new brand film' reinforcing its leadership. Positioning the brand as the 'King of Ayurveda,' the new film re-emphasises on the strong ayurvedic heritage of the new and improved formulation.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/tag.jpg?itok=vfajEI7t
Digital ads: TAG verifies Zapr for transparent biz practices

Zapr, partly owned by Star India's Hotstar, has now been verified by Trustworthy Accountability Group (TAG) for transparent business practices in the digital ad space. Compliant companies include Google, Comscore and GroupM.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/14/universala.jpg?itok=Eo_pjKrh
PSU spending on ads small compared to DAVP

Public sector organisations had made a commitment of spending Rs 22,72,766 for advertisements released through the Directorate of Advertising and Visual Publicity (DAVP) during 2016-17.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/08/12/Untitled-1_0.jpg?itok=4JP3fThg
HUL, PKL, Paytm, Indian Accent & Oppo among Marquees award-winners

MUMBAI: Minster of textile, information & broadcasting Smriti Irani, addressing a gathering of media, advertising and marketing industry stalwarts, said: "All I implore today to the industry stalwarts is that we now, in a systemic fashion, build a platform that takes care of those who need...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories