MAM

Kalyan Jewellers expands in Punjab with Rs. 75 crore investment

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/12/10/kalyan.jpg?itok=dk5krGPT

MUMBAI: Kalyan Jewellers, one of India’s leading and trusted jewellery brands launched showrooms in Amritsar and Jalandhar launching the Northern leg of the company’s domestic expansion plan. On December 7, Kalyan’s national brand ambassador, Mrs. Aishwarya Rai Bachchan inaugurated both these showrooms. The showroom in Amritsar is located at Mall Road and the showroom in Jalandhar is located at Model Town. The expansion is part of Kalyan Jewellers’ efforts to expand its presence in Punjab with an investment of Rs. 75 crore in the two showrooms. Kalyan Jewellers is also present in Mohali and Ludhiana in Punjab.



Kalyan Jewellers has added a record 11 showrooms in the last 60 days including inaugurating 5 showrooms on the same day in Kerala recently. Kalyan Jewellers will significantly boost its distribution network in the calendar year 2014 by over 30% with the addition of new showrooms.  

T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers, said, “We are delighted to launch our new showrooms in Amritsar and Jalandhar which are strategic locations in Punjab. We have timed the opening of the showrooms during the wedding season as we can cater to the demand of exquisite designs in gold and precious jewellery.  Our stringent quality standards have already struck a chord with the discerning customers in the state – a relationship which we are striving to grow.”  

Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “The two new showrooms in Punjab will boost our presence in North India. We continue to be focused on the aggressive domestic expansion plan to boost our network to reach out to customers across the country.”

Kalyan Jewellers recently attracted a significant investment of Rs. 1,200 crore from the private equity investor Warburg Pincus. The investment has accelerated the growth plans of Kalyan Jewellers as it consolidates its leading position in existing markets and forays into global markets including Singapore and Malaysia. Kalyan is already present in the UAE with nine showrooms and plans to expand into Kuwait and Qatar.

Ramesh Kalayanaraman, Executive Director, Kalyan Jewellers said, “Our focus on enhancing our network during the year 2014 has been implemented and we have leveraged our recognition as a national brand by developing our presence in key markets across the country.”   

Kalyan Jewellers has set industry level standards on customer experience, innovations and transparent pricing. The brand’s leadership position in the Indian jewellery industry is defined by a customer-centric business model that includes many “firsts” such as:

  • introducing BIS certification of gold jewellery
  • introducing a customer loyalty program, which today has more than  16 lakh members
  • pioneering the use of detailed price tags, thus demystifying making charges and providing increased transparency to customers, which has become a best practice in the industry
  • introducing the concept of neighbourhood customer service centers in the jewellery industry under the “My Kalyan” brand

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/29/J%20S%20Khehar.jpg?itok=NkQZvxab
Surrogate ads by liquor companies not disallowed by SC

MUMBAI: The apex court of India has denied entertaining a plea that sought a ban on surrogate advertisements such as soda TVCs and ads by liquor companies. Surrogate advertising is a form of advertising that is used to promote products such as cigarettes and alcohol for which advertisements are...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/biber1.jpg?itok=5EGWg5jP
Bajaj to lighten up India leg of Beiber's Purpose World Tour

Bajaj Electricals Limited, India’s leading player in consumer durables, fans, lighting and Engineering Projects, has announced its partnership with Justin Beiber’s Purpose World Tour in India as its exclusive lighting partner.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/hemani-kapadia.jpg?itok=-MEIpwD9
SapientRazorfish & DigitasLBi have a new CEO - Himani Kapadia

SapientRazorfish, a part of Publicis Groupe HAS announced that Himani Kapadia has assumed the position of CEO, India, SapientRazorfish and DigitasLBi effective immediately. In this new role, Kapadia will be responsible for the growth of both businesses in India by leveraging the complimentary...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/abhimanyu.jpg?itok=TxJTOv8f
MAN Trucks has a digital & creative Ottoedge in India

Ottoedge, a full service automotive marketing agency based in India has been assigned as the official Creative, Digital and Media agency by MAN Trucks India which is a 100% subsidiary of MAN Truck & Bus AG, Germany, the world’s leading manufacturer of trucks and buses. Ottoedge is the only...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/IAF.jpg?itok=nS39h1Ay
IAF campaign aims to break gender stereotypes

MUMBAI: The Indian Air Force is known to overcome barriers with courage, strength and valour. Which is why, when the whole country was debating the role of women in society, and brands were trying to create a conversation around it, the Indian Air Force took a historic step and showed the way...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/coka.jpg?itok=Y680j-GW
New Coke leadership in India, S West Asia

The Coca-Cola Company and its Bottling Investments Group (BIG) announced today new leadership appointments for its India & South West Asia Business Unit and Hindustan Coca-Cola Bottling operations.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Zee%20Yuva.jpg?itok=lGM85XIB
Social Samosa 'Gold' for Zee Yuva

MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/28/Baahubali-2_0.jpg?itok=M6MpHcfd
Baahubali-2 teams up with Hike Messenger & Camlin

MUMBAI: In a bid to magnify the overall output for the sequel of one of the greatest Indian Motion Picture and SS Rajamouli’s dream Project - Baahubali 2 -- The Conclusion, team Brand Street India and Why? Stay! Calm! have brought aboard two internationally viable brands Hike Messenger and Kuyuko...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/27/amar.jpg?itok=LasMkKo6
Interactive Avenues wins Great Indian Workplaces Award

Interactive Avenues, the full service Digital Agency of media agency conglomerate IPG Mediabrands India has won the inaugural edition of the Great Indian Workplaces Awards (GIWA) 2017.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories