MAM

International Kolkata Book Fair seeks online dominance on FB & its URL

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/01/10/mam%20mam.jpg?itok=RPVufwaH

KOLKATA: The International Kolkata Book Fair, true to this metro’s population density and avid interest in the written word, is one of the largest book fairs in terms of footfall. Interestingly, its theme is Great Britain and is all set for a hectic 12-day event, which commences from 28 January in ‘The City of Joy’. IKBF aims to aggressively embark upon its online campaign by launching its official website ‘www.kolkatabookfair.net’ on 20 January 2015 as well as making its presence felt on Facebook.

The organisers aim to feed its tech-savvy public with specially developed mobile apps for the Book Fair, with the precise aim to target booklovers to have full access to information concerning all the participating stalls.

The idea of creating apps is all very nice and it's good to see that finally the IKBF is going tech-savvy. “But a digital presence is not valid unless something exceptional is done. It is not just about running a page on Facebook or a Twitter handle. These tools should be used more effectively to create awareness, provide constant updates, inform the public about the popular stalls and preferred publishers, send frequent messages to update them on the footfall, and most importantly be interactive,” opines Abhishek Sengupta, an advertising expert…“As an avid app user what I would really like to see is the facility to book a ticket through the app and also avail special discounts,” says Sengupta.

Right from aggressively advertising online, the authorities actually went to Delhi for the very first time in 39 years for the promos, to literally woo more Delhiites to pay a visit to Kolkata for the literary event. According to statistics, ‘the city of joy’ received a footfall of bookworms of over 1.8 million last year and sold books worth Rs 200 million the last time.

The British Council has joined hands with the Book Fair, as its co-promoter and co-exhibitor. In keeping with its ‘Great Britain’ theme, books and online resources from the United Kingdom, will be displayed there. Nearly 103 book publishers and distributors ranging from various subjects, including diverse societies will make their way there to feast their eyes on these great works of art on display.

The Book Fair will be meticulously divided into five distinct halls, carefully marking the anniversaries of well-known British and Bengali authors and playwrights, including renowned William Shakespeare’s 450th birth anniversary year, 100th birth anniversaries of Dylan Thomas, a known Welsh poet; Suniti Kumar Chattopadhyay, a Bengali linguist and educationist and Sombhu Mitra, an equally legendary local actor, director and playwright.

To commemorate this prestigious event, the fifth hall will be an exact replica of the British National History Museum, and will be named after erstwhile renowned comic actor and film-maker Charlie Chaplin, in honour of his 125th birth anniversary this year.



Kolkata is sure to capitalise on this great literary event and will definitely be enriched literally and have great winnings to boot. The Indo-British liaison nostalgically takes us back to the East India Company formerly based in Calcutta in the 19th century and hopefully, once again it will revitalise this strong, symbiotic connection between the two countries for many years to come.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Nishi%20Kant-800x800.jpg?itok=uIvLqDHm
Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao. This is Nishi’s second stint...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/24/Promax.jpg?itok=nzXQfrVi
Promax & TSBI create quirky campaign

MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/bjp%20%281%29.jpg?itok=p3JIhNdY
BJP, Lever rule brands, advertisers lists in Feb 2017 so far

The Bharatiya Janata Party (BJP) was the top brand in terms of television advertisement insertions for the month of February 2017 so far for weeks 5, 6 and 7 (Saturday 27 January 2017 to Friday, 17 February 2017).

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/sumanta-vikas.jpg?itok=Hc8DNKOb
HDFC hires LinTeractive for two-wheeler insurance campaign

MUMBAI: HDFC Ergo General Insurance Company has appointed LinTeractive, the digital agency of MullenLowe Lintas Group, to put together a digital campaign for its two-wheeler motor insurance products. Through this campaign, HDFC Ergo aims to reach out to its consumers and communicate the importance...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/23/Phogat-launches-Godrej.jpg?itok=OiCtOuiL
Phogat launches Godrej Interio healthcare range

MUMBAI: Godrej Interio, India’s leading furniture and interior solutions brand, launched a new health awareness campaign-sleep@10. Launched by Olympian, Geeta Phogat, the campaign was born during the product development stage of their healthcare range. #sleepAt10 is an initiative that aims to...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/tcs%20%281%29.jpg?itok=rFDnrXZe
Japanese Super Formula: TCS named title sponsor of championship team

Tata Consultancy Services, a leading global IT services, consulting and business solutions organization, today announced that it has been named the title sponsor for team Nakajima Racing in the Japanese Super Formula Championship 2017 series.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/ashish%20%281%29.jpg?itok=y3ndaYCZ
DAN, a friend in need

InDeed, Dentsu Aegis Network’s newly launched CSR Advisory, will facilitate corporate investments by companies in Corporate Social Responsibly, through insights & a brand-led approach.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/shergill%20%281%29.jpg?itok=ot1krGRJ
Pitchfork Partners hired by Nyka Events

Nyka Events, a premier event agency based out of Mumbai, has signed on Pitchfork Partners Strategic Consulting LLP to advise them on delivering various change management initiatives the firm is currently exploring to take the organization into the next phase of its growth cycle.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/02/22/Yepme.jpg?itok=RspIrgeY
Online fashion brand Yepme expands into Europe

MUMBAI: Yepme announced its plan to expand into Europe. The company has launched uk.yepme.com to service customers across UK. The brand footprint is also being extended beyond its own webstore across Europe through presence in a large online marketplaces in the UK, Germany, Italy, France and Spain.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories