MAM

INS gives ultimatum; MRUC to meet tomorrow

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/02/03/iris.jpg?itok=msf5keXV

NEW DELHI/MUMBAI: The revamped Indian Readership Survey (IRS) was supposed to create a new paradigm, but has instead turned out to be a nightmare for Media Research Users Council (MRUC).

The Indian Newspaper Society (INS) today issued an ultimatum to MRUC, a not-for-profit body of advertisers, advertising agencies, publishers and broadcasters, to withdraw IRS 2013 within 24 hours or face total rejection of the findings of the survey by the publishers.

Indiantelevision.com had reported earlier that the INS representatives would be meeting officials from MRUC today to discuss issues raised by publishers. Today's meeting was held in two rounds: the first meeting had print publishers discuss the future course of action while the second one delivered the ultimatum to MRUC.

The INS is unwilling to climb down from its demand for complete withdrawal of the survey within 24 hours, the contract for which was given to Nielsen.

The INS representatives attending the meeting were unanimous in their demand for complete withdrawal of the IRS 2013 survey as the first corrective step. The publishers raised several questions regarding the methodology and mechanism based on which the survey findings were arrived at.

To decide on what should be MRUC’s next course of action, its officials will have a meeting with the Readership Studies Council of India (RSCI), a joint body of MRUC and Audit Bureau of Circulation (ABC). INS Newspaper Society Chairman Mohit Jain confirmed the news and said: “We have also asked MRUC to conduct an extraordinary meeting tomorrow at 11.30 am and decide about today’s discussions.”

“What happens next will be decided tomorrow by the RSCI,” says IRS Technical Committee Chairman Paritosh Joshi, who is personally saddened by the way things are taking shape.

Sources say if MRUC fails to take action, INS may issue an advisory to its members asking them not to subscribe to IRS in the future and also not to use the mast heads of their newspapers in future surveys, and may consider supporting some newspapers going to court against the findings to get a stay order on the use of the latest IRS numbers by media planners and advertisers.

A group of 18 publishers, which include The Times of India, Dainik Jagran, Bhaskar, India Today, Ananda Bazar Patrika, Lokmat, Outlook, Daily News and Analysis (DNA), Sakshi, The Hindu, Amar Ujala, The Tribune, Bartaman Patrika, Aaj Samaj, The Statesman, Mid Day, Nai Duniya and Dinakaran, have been vocal about their dismay with the numbers.

The publishers felt that there was arbitrary decline in aggregate readership of certain publications. A majority of the publications are negatively affected by the 2013 survey which is based on a new methodology.

Sources from the print industry shared the data, which shows how particular publications lost their Average Issue Readership (AIR) in a drastic way in some states.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Anupam-Vasudev.jpg?itok=aYdMK55L
Aircel lucky customers to get up to 20 times more recharge value

MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Subroto_Geed-Vishal_Maheshwari.jpg?itok=s-rLjZLV
McDowell's soda brings Viu's Daggubati show on Gemini TV

MUMBAI: Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Untitled-1.jpg?itok=t1NTJ2FS
Viacom18 working with MCGM to instal art-inspired mobile toilets

MUMBAI: In a bid to support the Municipal Corporation of Greater Mumbai (MCGM) make Mumbai open defecation-free, Viacom18 has flagged off the second phase of its Chakachak Mumbai campaign in Bandra. As a part of this initiative, aesthetically designed mobile community toilets are being used as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vaibhav-Odhekar.jpg?itok=uTHBo16N
Ad platform POKKT appoints Wahab as VP

MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Myntra-%20Novi.jpg?itok=yrsvyXpI
Myntra launches digital campaign with customer

MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Haresh_Nayak-OOHZONE.jpg?itok=aNE3huzC
Posterscope India launches OOHZONE

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/AkashBanerji.jpg?itok=tQ9cR-PH
We aim at building a parent-approved, kids' favourite brand, says Voot's Akash Banerji

MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in three languages -- Hindi, Kannada and Marathi, depicting six situations.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories