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Industry gears up for 3rd IAA Leadership awards

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MUMBAI: The International Advertising Association?s (IAA) India chapter will be holding the third edition of the IAA Leadership awards. The awards celebrate and recognize various individuals from across the fields of marketing, advertising and media, bringing them to one common platform.

The awards will be held on 18 April, 2015 at the Grand Hyatt in Mumbai.

For the third year running, the IAA India chapter will honour women and men in the marketing, advertising and media community for their outstanding performance, innovation and creativity in delivering path breaking marketing initiatives. Twelve categories have been hand-picked based on exhaustive quantitative and qualitative parameters.

This year, shortlisted individuals will undergo even sharper scrutiny by a jury comprising industry stalwarts namely Sunil Alagh (SKA Advisors), Sangeeta Pendurkar (Kelloggs), Kaushik Roy (Reliance), Neeraj Roy (Hungama), CVL Srinivas (GroupM), Gayatri Yadav (Star India), Ramesh Narayan, Raj Nayak (Colors), and Srinivasan K Swamy (IAA India Chapter president). The overall process is validated by Ernst & Young.

Swamy said, ?The high admiration that the IAA Leadership Awards has earned from the community in the past two years fuels our enthusiasm to return with our third edition with a bang. We are gearing up to applaud the efforts of those marketers and professionals whose hard work has borne fruition in the past year.?

To add authenticity to the awards and maintain transparency in judging the campaigns, IAA has further streamlined the process, to determine the winners. For shortlisting the nominees, IAA along with its knowledge partner analysed the media spends and market presence of brands between 1 January and 31 December, 2014.

The shortlisted nominees across categories were examined closely by the expert panel of jury members who looked at market share data, growth and other qualitative aspects to pick the winners in each category.

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