MUMBAI: Germin8, a Big Data analytics company, has raised USD 3 million in Series-A funding from Kalaari Capital. The funds will be used to strengthen Germin8’s position in India through increased sales and marketing, and fuel its foray into international markets. A significant portion of the funds will also be deployed for R&D and new product development.
Since the launch of its first product in 2012, Germin8 has leveraged its proprietary technology platform and algorithms to build and reinforce its position as a leading Big Data analytics firm. Germin8, through its proprietary tools, helps companies make more informed decisions in real time, based on what their stakeholders are saying in the public domain including social media and news, and in company-owned sources like emails and chats.
Germin8’s technology platform is, today, used across marketing, corporate communications, customer care and sales functions at over 100 leading brands such as MTV, Marico, ICICI Prudential, Godrej Industries, Johnson & Johnson and Asian Paints. Germin8’s technology is also being used by several national and international media and advertising agencies including GroupM, Publicis, Dentsu Aegis, Rediffusion and Ormax Media.
According to Kumar Shiralagi, Managing Director, Kalaari Capital, “We believe that in a competitive, evolving landscape, Germin8 has all the ingredients to be a global player especially because of the strength and flexibility of its technology platform, and its strong focus on innovation and customer satisfaction”. Underscoring the importance of this investment, Kumar added, “Today no company can afford to underestimate the impact of social media on its business and Germin8 allows companies to monitor, analyse and take the right business decisions in a timely way.”
Germin8 was founded by Dr. Ranjit Nair, a PhD in Computer Science from University of Southern California, and Raj Nair, a strategy consultant and alumnus of IIT-B and IIM-A. Germin8 now has a team of over 50 experienced professionals from top engineering and management institutes.
“This is an important milestone for Germin8. Since our launch in 2012, we’ve been adding value to our customers in India by delivering actionable insights and analytics. With this investment by Kalaari Capital, we hope to make our technology available to companies outside India as well, even as we aim to consolidate our position as a significant analytics player in the Indian market,” says Ranjit Nair, CEO of Germin8.
Kalaari Capital invests in early-stage technology-oriented companies in India. Their focus is on companies which are capturing new markets, providing innovative solutions, and creating wealth for entrepreneurs and investors. Mosaic Capital acted as the exclusive advisor to the company. Mosaic Capital (www.mosaiccap.com ) is a boutique investment bank specialised in M&A and Private Equity, with offices in Mumbai and Bengaluru.