MAM

DMAi Awards 2016 facilitate the champions of data driven marketers

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2016/02/13/Untitled-1.jpg?itok=Lgzpg7v8

MUMBAI: ‘Collaboration’ - be it between creative agencies, marketers or consumers - has emerged as the need of the hour in today’s marketing scenario, when panelists discussed several burning issues at the DMA India Annuals and Awards 2016.

Speaking on the role of DMA in educating the marketing fraternity on the changing dynamics of data and analytics, DMA Asia founder and COO DMAi Shelly Singh said, “We started off 25 years ago as Direct Marketing Association with marketers who believed in response driven strategy for marketing. Over the last five years there has been a huge data overload and marketers increasingly need to decode them to understand consumer behaviour and market drivers. In short, the entire landscape is changing and therefore it is all the more reason for a body like DMA, which we have rechristened to Association for Data Driven Marketing and Analytics.”

The sessions were followed by the awards ceremony where marketers were felicitated on their effective use of data in communicating their brand statement, and implementing the fundamentals of direct marketing in the best way possible.

While the Marketer Of The Year went to Ixigo.com content marketing head Aashish Chopra, EveryMedia Technologies won Marketing Innovation Award (Social) for its digital marketing campaigns for the film Bajrangi Bhaijaan produced by Salman Khan Films.

Click here for the full list of winners:

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Vinay_Singhal-Amit_Gupta.jpg?itok=310KaVnH
WittyFeed brings Httpool on board as sales partner

MUMBAI: Httpool has appointed WittyFeed as its partner to monetise the website’s display ad inventories and be its exclusive representative for India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/voda_0.jpg?itok=88Fe3vhg
Vodafone launches industry’s first end-to-end IoT solution

MUMBAI: The internet has come a long way from connecting only mobile phones and laptops to include smart homes, wearable technology, and smart cities. With the growing recognition for Internet of Things (IoT), the market for IoT in India is poised to reach $9 billion by 2020.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/delhi.jpg?itok=ts4wb1wL
Virat Kohli & Ola team up against Delhi air pollution

MUMBAI: With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola has kicked off the fourth leg of its year-long campaign, #FarakPadtaHai. The campaign was launched on 5 June, World Environment Day, to raise awareness about congestion and pollution issues and encourage the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/airtel%20800x800.jpg?itok=BjRBdZD9
Airtel & Karbonn launch affordable smartphones for aspiring India

MUMBAI: In order to strengthen its presence in the ongoing telecom battle, Bharti Airtel will launch two new Android-powered 4G smartphones in partnership with Karbonn Mobiles.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/cera%20800x800_1.jpg?itok=k5GA-lHT
CERA hands over full-service charge to Publicis India

MUMBAI: Publicis India has won a multi-agency pitch to handle the full-service responsibilities of CERA, the home solutions provider based out of Ahmedabad. It will be taken care of by its Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/mansoor-ali.jpg?itok=Am77kUB4
FCB Ulka to handle Hamdard creatives

MUMBAI: Hamdard Laboratories has assigned the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/categoery%20800x800_0.jpg?itok=gvmdi6C_
Fair & Lovely assigns digital mandate to The Glitch

MUMBAI: HUL’s largest skincare brand Fair & Lovely has handed its digital mandate to The Glitch. The agency will manage its communication strategy, social media marketing and brand management across digital platforms. The account will be handled from Mumbai.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/15/BankBazaar%20800x800.jpg?itok=zotFfxm9
BankBazaar uses music to make you #GoPaperless

MUMBAI: Online financial marketplace, BankBazaar, has launched a #GoPaperless music video to encourage digital adoption for finance-related queries. Ditching the staid old set-up, the music video gives personal finance a fun twist and explains the advantages of paperless banking in an unexpected...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/15/Pantene.jpg?itok=ebEw0Ykt
Lilly Singh & Priyanka Chopra promote Pantene hair oil replacement

MUMBAI: The memory of our mothers chasing us to apply oil in our hair while we bounce around to escape it is a memory almost every Indian woman remembers. To solve this, Pantene has roped in YouTuber Lilly Singh and Priyanka Chopra.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories