Digital advertising spend to see 35% growth in India

MUMBAI: India?s booming digital advertising market has ?reached a tipping point? and is set for double-digit growth driven by global investment in the country and policy reforms under the new Narendra Modi administration, according to ad:tech head of EMEA & India James Drake-Brockman.

Led by mobile, social media and the emergence of new technologies, digital advertising spend in India is expected to increase by an impressive 35 per cent in 2015 and further growth is predicted as Prime Minister Narendra Modi?s ?Digital India? policy enhances India?s internet infrastructure.

As global industry leaders prepare to gather in Gurgaon for ad:tech New Delhi conference on 19-20 March, Brockman feels that India?s burgeoning advertising technology sector is experiencing unprecedented investment as advertisers switch on to the growing need to allocate digital resource. ?A strong digital presence is no longer a ?nice to have? ? those who don?t will struggle to keep up with the ever evolving relationship between brand and consumer,? he said.

Last year?s ad:tech New Delhi happened at a time when India had reached a tipping point of investment. Rather than attendees using the event to gather information and understand what is out there, they were coming to the event and treating it as a marketplace with serious budgets to invest.  

?The surge in number of brands sending groups of marketers to the event in 2015 reflects this trend and demonstrates the fact that India?s marketing community is serious about digital,? added Brockman.

The ?Digital India? policy and the prospect of getting India?s 1.3 billion people online has compounded interest in the sector: ?Advertisers realise that increased internet access combined with changing consumer behaviour and spending have created a unique window of opportunity. They realise that they need the right digital advertising tools to capitalise and are turning to technology companies here in India and overseas for solutions and partners,? said ad:tech New Delhi head of content and marketing Vinish Joshi.

?All of this is good news for the advertising technology industry, good news for the economy and good news for India,? added Joshi.

Featuring a ?Digital Ahead? theme, over 5,000 people are expected to attend ad:tech New Delhi where industry leaders speaking include Unilever VP media for Asia, Africa, Middle East, Turkey and Russia Rahul Welde, Group M chief digital officer Rob Norman and Flipkart head of fashion Mukesh Bansal.

Latest Reads
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories