MUMBAI: Dentsu Inc Tokyo has achieved a triple win at AdFest 2014 by winning Agency of the Year, Agency Network of the Year and Interactive Agency of the Year awards.
AdFest 2014 was held in Pattaya over the last weekend and had ‘Co-Create the Future’ as its theme.
The agency won the three awards in the Special Award category which aim to recognise outstanding agencies, production companies and advertisers and are compiled from the tally of AdFest Lotus Awards won during the festival.
Other agencies which won awards under the category were Hakuhodo Tokyo (Direct & Promo Agency of the Year) and Illusion (Film Production House of the Year, for the second year in a row).
The Advertiser of the Year was presented to Coca-Cola.
AdFest president Jimmy Lam said: “This year’s Lotus winners raise the bar for the industry and are indicative of the trends to come. Over the last three days, AdFest 2014 has welcomed the region’s brightest creative talent to this year’s festival – creatives who will now go on to ‘Co-Create the Future’ together.”
Founded in 1988, AdFest, an annual advertising festival celebrating and raising the standard of creativity, this year the festival aimed to bring together a group of experts that have successfully co-created with others.
This year, 1,063 delegates attended AdFest from 49 cities in 28 countries.