MUMBAI: In its mission to make Indian homes fashionable, leading home fashion brand, Portico New York launched their first edition of Fashion@Home Retail Conference 2014 at Neel, the swanky South Mumbai lounge at Tote on the Turf. The event was a runaway success with over 150 trade partners who attended the launch. This included some of the biggest multi-brand outlets such, large format home furnishing stores, Mumbai shopping channels, popular e-commerce sites and lots more. Fashion@Home Retail Conference 2014 is now billed as one of the biggest home fashion trade event.
Commenting on the success of the conference, Arun Bhawsingka, CEO, Creative Portico Pvt. Ltd. said, “The support and appreciation we received for Fashion@Home Retail Conference 2014 was overwhelming. This was an important event for us as we welcomed all our trade and distribution partners to be the first to witness the launch of our new 2014 collections. The turnout was fantastic and they could gain a holistic experience of the entire conference. Right from the display concept to the product packaging, we received a fantastic feedback from all. With such a heartening response from Mumbai & Delhi, we now look forward to the next leg of our conference to be held in Hyderabad, Chennai, Ooty and Guwahati in April and May this year.”
Portico New York showcased all their new collections to be launched in 2014. Products included various exclusive collections, including those designed by Manish Arora, Neeta Lulla and Nishka Lulla. The Kids Collection was particularly well received among the traders for its playful elements and characters. The Enchante Collection with its line of premium bed covers and luxurious silk white duvet made of pure silk were also a hit. Portico’s unique gifting options including its packaging for various occasions like weddings, housewarming, etc, is what makes Portico New York a trend-setter in home fashion.
Portico New York’s range include an impressive mix of bed sheets, comforters, duvets, duvet covers, soya bean quilts, blankets, memory foam pillows, towels, shower curtains, a wide range of kids licensed merchandise and the Therapeia range of health bedding products. Portico New York has also tied up with renowned fashion designers and important environmental causes. Indian designers Manish Arora, Neeta Lulla and Nishka Lulla have brought their design aesthetic and launched exclusive collections.