MAM

Carnival Group buys out Broadway Cinemas, aims to target 300 screens

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/04/carnival.jpg?itok=u35P-gZz

NEW DELHI: HDIL’s multiplex chain Broadway Cinemas has been bought over by Carnival Group for around Rs 110 crore.

Both the firms had been in talks with each other for a few months and the deal was concluded on 2 July.

Carnival Cinemas (A division of Carnival Group) is gearing up to accomplish “Vision 300”, which is launching of 300 screens across India by end of this financial year. After having a strong hold in Kerala and other southern states, Carnival Cinemas now aims to give diverse movie watching experience by laying more emphasis on providing quality entertainment experience to citizens all across the country.

With this acquisition, Carnival Cinemas has plans to become a major player in multiplex business segment with an investment plans in the coming years.

Speaking about this acquisition Carnival Group chairman Shrikant Bhasi said, “Our journey began from Kerala but this step of acquiring HDIL’s Broadway Cinema is one more step towards achieving our aim of Vision 300 (launching of 300 screens across India). With the integration of Broadway, we plan to boost and draw audiences to cinemas keeping in mind the Carnival experience all across.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/school.jpg?itok=0tVc-KCg
MySchoolReviews.com releases ‘26 Letters of Courage under #HerCourageLessons campaign

MySchoolReviews.com – a school listing and reviewing start-up has released ‘26 Letters of Courage’ under its latest campaign #HerCourageLessons.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/tonic.jpg?itok=0FRmYPwP
Tonic Worldwide named digital agency of the year at ACEF Global Customer Engagement Awards 2019

Tonic Worldwide has been named Digital Agency of the Year at ACEF Global Customer Engagement Awards 2019.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/logi.jpg?itok=hydWNVEb
Logicserve Digital bags 4 awards at the prestigious 8th Global Customer Engagement Forum & Awards

Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, announced today that it has won 4 awards at the 8th Global Customer Engagement Forum & Awards organised by ACEF in association with CNN News 18.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/max.jpg?itok=XK6YIdnv
Max Bupa's #ExYourExcuse campaign encourages people to put their health first

Max Bupa, one of India’s leading standalone health insurance players, has initiated a month-long integrated campaign #ExYourExcuse, in order to nudge people, especially the youth, to take their health seriously by giving up on unhealthy habits and excuses that keep them from achieving their health...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/26/MTA.jpg?itok=T1D_axiK
Indian marketing industry not ready for multi-touch attribution

While multi-touch attribution (MTA) might be the need of the hour, given the ever-increasing size of the mobile marketing space, the industry is still not ready to work on the format as it might further aggravate the problem of ad fraud. The point was unanimously made by several speakers at the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/25/ice.jpg?itok=14InsNOp
Beck’s Ice’s latest campaign is as smooth as its 100% pure malt beer

Beck’s Ice, the European lager known for its German heritage from 1873, today launched its new digital film showcasing its unique ingredient story offering the highest quality brew made of 100% pure malt.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/25/godrej.jpg?itok=PBqHVJCt
Godrej Kala HIT unveils #KhatarnaakEmojis Campaign Featuring Soha Ali Khan & Divyanka Tripathi On World Malaria Day

Godrej HIT, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India, when it comes to eliminating dangerous insects and pests from their homes.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/25/taboola.jpg?itok=V9BadeLm
Taboola Shares First ‘Reader Engagement’ Findings on cricket players

Taboola, the leading discovery platform, shared their first ‘Cricket Players Reader Engagement’ findings, capturing the readers’ preference for players, their engagement time reading about players and monthly reading patterns during the past year (March 2018-February 2019)

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/04/25/kurkure.jpg?itok=b7fi0Wuz
Kurkure unveils brand mascot, Ms. Kurkure

She is here to represent the largest workforce in the world, the homemakers.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories