MUMBAI: Starcom MediaVest Group has bagged the ‘Media Network of the Year’ award at the ongoing Cannes Lions International Festival of Creativity. Three days into the annual festival, SMG’s total across all categories includes 34 wins and 120 shortlists.
‘The Media Network of the Year’ win comes as a result of SMG’s three Silvers, nine Bronzes and 14 shortlists in the Media Lions category. Winning campaigns have come from clients including Bank of America, Esurance, Heineken and Samsung, among others.
The win has come less than two weeks after SMG was named the Most Effective Agency and Most Effective Agency Network by the Effie Index at the North American Effie Awards Gala in New York, where Publicis Groupe also took top honours as Most Effective Holding Company. In April, SMG was awarded Agency Network of the Year at the Festival of Media Global Awards in Rome for the second year in a row.
“I couldn’t be more proud of the work SMG is producing for its clients around the globe,” said Starcom MediaVest Group Global CEO Laura Desmond.
“Winning Media Network of the Year after our previous wins is truly incredible and proves that we’re at the top of our game. The work we’re producing for our clients is inspired by creativity and informed by converged data, a combination that is clearly resonating with the industry. We’re thrilled to be able to create these campaigns for our clients and have that hard work and dedication recognised here at Cannes,” added Desmond.