Zespri International sets up Kiwifruit Quality Control & Inspection hub at Kidzania

MUMBAI: Zespri International, the world’s largest kiwifruit manufacturer, has partnered with KidZania Mumbai, a Global Indoor Theme park empowers children, helping them understand & manage their world better. With this partnership, kids can now actively engage at the Quality Control & Inspection Hub establishment in the KidZania Mumbai facility.


This association between Zespri and KidZania will allow children to play the role of Kiwifruit Nutrition Experts and check the Nutrition Content in the 30-nutrient-filled Kiwifruit. Kids would be trained to undertake various tests such as Nutrition Analysis, Weight Test, and Sorting. Thereafter, they would package the same for delivery. Every child will also receive delicious Kiwifruit as part of a giveaway at the end of the activity. There are two varieties of kiwifruit – The tangy Zespri Green Kiwifruit and the sweet Zespri SunGold Kiwifruit.


Daniel Mathieson, Global President of Sales and Marketing, Zespri, said, “We are very pleased to associate with KidZania. A large section of our consumers are children and they are also major influencers in any household for decision making.  This establishment is a great way to connect with the kids directly and it will also teach them what the process is like until the kiwifruit reaches the end consumers. Kids of course love the fruit but it is also important to educate them about the importance and quality of a Zespri kiwifruit.”


Speaking on the new launch, Viraj Jit Singh – Chief Marketing Officer, KidZania India, said, “Zespri Kiwifruit had partnered us last year for a short activity and we are excited to have them back on a long term agreement participating in a customized activity. KidZania Mumbai believes that it’s important for kids to understand the nutritional value of products they consume and the Kiwifruit is amongst the most beneficial fruits of them all.  The Quality Control & Inspection Hub establishment will empower children to better understand the process of nutrition analysis, quality testing, packaging and shipping.”

Latest Reads
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories