?Winning in India?, co-authored by Samarjit Singh and Amit Burman unveiled

MUMBAI: The book ?Winning in India?- Secrets of the World?s Most Complex Market, was launched at the Oberoi, New Delhi by Montek Singh Ahluwalia in the presence of Analjit Singh and Sunil Munjal. Over 350 high profile guests representing the most successful entrepreneurs and who?s who of the Delhi circle attended the event.

The book written by Samarjit Singh and Amit Burman with Pooja S Mehta explores secrets for running a successful business enterprise in India. Montek Singh Ahluwalia in his launch speech called it ?an affectionate account of India.? R C Bhargava, Chairman, Maruti Suzuki Ltd, said that the book is ?A fascinating and deeply insightful understanding of what makes India ?Different.? The authors have compiled a must read for anyone doing business in India, especially foreign investors.

In ?Winning in India?, the authors, who themselves run very large companies, India Homes and Dabur Foods Ltd, have distilled the business learning of five business titans- Analjit Singh, Sunil Mittal, K P Singh, Sunil Munjal and Hari S Bhartia.

An essence of many intense discussions with these business leaders, ?Winning in India? explores how Indian frugality makes admiration of flamboyance a spectator sport and therefore what it means for a business in India. It unravels how deep spirituality ensures that while we are teetering on the brink of chaos, we are never falling.  It provides insights for working with emotionally sensitive Indians who find solace in community.  From Jugaad mindset to value perception to a unique Indian way, the book takes you through a series of experiences that help envisage a strategy for winning in India.

In a nation that was always known to be obsessed with cricket and Hindi cinema, the unbridled pursuit of success and winning is becoming a new national sport. Millions of starry-eyed graduates leave schools and colleges armed with over-reaching ambition as their primary emotion. On the other hand the international businesses have viewed the rising spending power and the promise of volumes in India with a longing eye. Yet, India has remained elusive and business in India a daunting challenge.

However, in this conundrum of action, there is an axiom of insight. The book unravels the secrets of the world?s most complex market in a simple actionable format that allows for racy reading, thought provoking reflection and determined action.

The authors call it a project that is not intended to be a conclusive thesis. It is a thought and a conversation starter. It is an invitation for the readers to join them on their quest to understand the enigmas called corporate India and the Indian consumer and therefore they invite the readers to join the debate at and share their personal experiences at #WinningInIndia.

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