MAM

We have ingrained agility and speed in our work culture: Harish Manwani

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/06/30/Annual_Meeting.jpg?itok=mE0Xh_ga

MUMBAI: Hindustan Unilever Limited (HUL) and its parent company Unilever has never shied away from corporate social responsibility (CSR) and has launched umpteen number of programs from a better tomorrow.

The company believes in a better tomorrow and for that it has to be dynamic. HUL chairman Harish Manwani at the 81st annual meeting highlighted up on how change is ‘the new normal’ and the need for companies to constantly reinvent themselves in order to thrive.

In the speech titled ‘Building a future ready organisation’, Manwani spoke about Unilever's five-pronged approach to remain future ready – first, embracing technology and inclusive innovation that meets the needs of consumers across the socio-economic pyramid; second, committing to sustainable and responsible growth; third, building future ready talent and capabilities; fourth, values-led and purpose-driven leadership; fifth, creating an agile and inclusive work culture.

He underlined that to succeed in this world one has to develop a high capacity for responsiveness. Organisations will have to adapt to rapidly changing situations and priorities, tolerate ambiguity, and develop new ways of working in order to succeed. He said, “While technology and innovation will be the hardware that drives future ready organisations, it is a values-led and purpose-driven leadership that is the software that must drive sustainable and responsible growth. It is this combination of hardware and software that will shape the corporate winners of tomorrow.”

India at the Forefront of Change

In the last couple of decades, developing countries like India have been marked by a momentous change. Speaking about these advances, he said, “Technology and easier access to information and knowledge have opened up employment opportunities resulting in a new wave of people entering the consumption cycle. We are witnessing a significant increase in the earning power of consumers at the bottom-of-the-pyramid as they join the increasing middle class population in India. The traditional socio-economic pyramid is rapidly transforming itself into a diamond with a burgeoning middle class and

He elaborated on how we live in an increasingly interconnected world that is changing faster than ever before. He spoke about the need for companies to be able to seize the opportunities these changes present, and also protect themselves from the challenges of the VUCA (Volatile, Uncertain, Complex and Ambiguous) world.

Building a Future Ready Organisation

Manwani advised that to be future ready, business must have the vision and the capabilities to compete in the world of tomorrow, and have a larger purpose to remain relevant to society.

He went on to underline that at Unilever, the approach of developing innovations with consumer price as the starting point was at the heart of company’s inclusive innovation strategy. “HUL had institutionalised a ‘challenge cost’ mindset where the target price for consumers drives innovation in each segment and category," he said.

He also spoke about HUL's focus on addressing the needs and aspirations of consumers as well as social and environmental challenges in its journey to being a future ready organisation. Manwani spoke about how the Unilever Sustainable Living Plan which was launched in November 2010 was the guiding light in this journey.

It is import to nurture the continuous learning environment that builds talent and new organisational capabilities. He reiterated that the most important asset of any organisation is its reputation. "For future ready organisations, leaders need to not only build the organisational capabilities to harness technology and new ways of working, but also instil the values to build sustainable and responsible models of growth," Manwani said.

He argued that in a world with easy access to information and rapid changes, companies need to move fast to keep up. Manwani said, "At Unilever, we have ingrained agility and speed in our work culture.”

“Equally, diversity and inclusion is an important aspect of our sustainable business growth agenda and a key to building a future ready organisation. In HUL, we refer to this as ‘Winning Balance’,” he added.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Kashyap-Vadapalli-CMO-Pepperfry-n_0.jpg?itok=tCCl0yWX
How Pepperfry sale helps Rao couple get good value

Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Sanjay-Agarwal.jpg?itok=YYfNr7mu
CenturyPly campaign aims to felicitate everyday heroes on Puja

MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large. This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/colors-mam.jpg?itok=KYKfrudu
Colors-Nick and KidZania to blend entertainment with reality

MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi). As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Dentsu.jpg?itok=VY8eMZMk
Dentsu wins Synthite co Vieda's strategic, creative mandate

MUMBAI: Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group, following a multi-agency pitch. Synthite Group, a value-added natural ingredient...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Rajesh-Kejriwal.jpg?itok=lEnxW1vj
Kyoorius Designyatra's 'Optimism' to be in Goa for its 12th edition

MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017. “Optimism” brings attention to the light beyond the gloom, and focuses on how...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Priti%20Murthy.jpg?itok=b4Ht0O6c
Priti Murthy joins OMD India as CEO

MUMBAI: Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO. In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/GIONEE.jpg?itok=7r_6OJxI
Gionee's #GoForGold campaign for partners

MUMBAI: Smartphone major Gionee India known to acquaint prominent campaigns from time to time to enhance its engagement with partners has announced exciting rewards and offers for Gionee Sales Champions (GSC), retailers and partners as part of its country-wide campaign ‘#GoForGold’.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Thorn%20Yang.jpg?itok=8ViJW_wT
Guest Column: Invest NOW in Indian TV industry

As per PWC 20th Annual Global CEO survey, top 5 concerns for entertainment and Media CEOs worldwide are : Changing consumer behaviour, availability of key skills, volatile energy costs, uncertain economic growth and speed of technological change. Despite the concerns as above, nearly 35%global...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Mark%20Popkiewicz.jpg?itok=TD2Adw1f
UK's MirriAd concentrates on India after striking video ad deal in China

MUMBAI: Television or online viewers react badly to having their shows interrupted with ad breaks. They are uncomfortable when a battery of ads interrupts, also owing to the resurgence of high-value content. A UK-based advertising company may soon enjoy the first fruits of a significant video...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories