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'Unpack Your Dreams', advise cricketers

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MUMBAI: Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

Repositioning the brand with a fresh outlook, Aristocrat will now have a new logo with a tagline that says, ‘Unpack Your Dreams’ which is aimed towards individuals who are ambitious and constantly pursue their passion.

Sharma said, "All of us dream, but very few of us live the dream. Somewhere along the way, we lose sight of our vision. Ever since I was a young kid it was my dream to play cricket for the country. Now, when I look back, I know that it wouldn’t have been possible had I not given it my all. It was only through self-discipline and practice that I managed to achieve this.”

Ashwin says, “As a cricketer, I am always travelling, be it for practice sessions or for a series and having reliable travel gear is of utmost importance." Expressing her views on the partnership, V.I.P Industries managing director Radhika Piramal says, “We are delighted to have two powerful players to endorse Aristocrat. They have passionately followed their dreams and have managed to become one of the best cricketers in the world."

V.I.P Industries sales and marketing vice president Sudip Ghose added, "With the repositioning, we wanted to extend our product offering with a new collection and create a fresh appeal for the brand, keeping in mind the evolving consumer and industry trends. We believe our new brand ideology and ambassadors will resonate with a younger audience who are passionate about their dreams and follow them no matter what.”

The digital film will go live from 14 January across all social media platforms of Aristocrat.

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