MAM

Sunny Deol to promote Manpasand Beverages Mango Sip

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/01/13/sunny%20deol.JPG?itok=gL-qlbuH

MUMBAI: Manpasand Beverages, India’s leading fruit juices company, has signed up Bollywood’s ‘Action King’ Sunny Deol as the brand ambassador for its flagship brand ‘Mango Sip’. Manpasand Beverages is in the business of beverages since a decade with its flagship brand Mango Sip established by first generation entrepreneur Shri Dhirendra Singh. It has carved a niche for itself in the market with a basket of 25 product variants. Mango Sip brand has grown to become one of the leading mango drink brands in India. The company plans to invest over Rs 100 crore in next one year even as it continues on its fast paced growth to take its sales to Rs 1000 crore in coming three years’ time from current Rs 300 crore plus.



The Bollywood action star with a strong fan following amongst the urban and rural masses gels well with Manpasand’s Mango Sip brand which has a strong presence amongst the masses across the country. With a super-hit debut ‘Betaab’ in 1983, Sunny Deol went on to create a mark for himself and emerge as a Bollywood super-star with hit films like Arjun, Tridev, Ghayal, Jeet, Ziddi, Damini, Indian and Border amongst others. Sunny’s biggest blockbuster hit to date has been ‘Gadar: Ek Prem Katha’.    



Endorsing the Mango Sip brand, Bollywood superstar Mr. Sunny Deol said, “I am extremely thrilled and honoured to be part of Manpasand family. I am personally very fond of mangoes and feel that only an Indian brand like Mango Sip can understand the importance of mango fruit as a whole and make the national fruit the most consumable beverage product in India. Mango is a fruit loved by all Indians, irrespective of their age, region, religion or caste. It is our duty to address the masses and educate them about the importance that mango drink holds.”



Speaking about the company’s new brand ambassador, Mr. Dhirendra Singh, Chairman & MD of Manpasand Beverages said, “We are very proud to have Mr. Sunny Deol as the brand ambassador for our flagship mango juice brand and are confident that his association will help in significantly increasing the per capita consumption of mango drinks in the country. With a strong presence in tier-2 and tier-3 markets, our network is spread across 2 lakh plus retail outlets and over 2000 dealers. Our aim is to double these numbers in a few years and make Mango the most loved beverage product in India. We will be starting a full 360 degree media campaign shortly.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/Joy-Ghoshal_0.jpg?itok=qrs8YjXz
Future Group's aLL assigns creative duties to Marching Ants

MUMBAI: Future Group’s aLL - The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, “Early in its life cycle, The Plus size fashion category...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/tinder.jpg?itok=3ym7aDoi
Tinder peeks into a world of possibilities in latest ad

MUMBAI: Every swipe on Tinder represents the possibility of meeting someone new and interesting, and starting something epic - an epic friendship, a crazy adventure or an epic love story. The possibilities are endless and quite literally in the palm of your hand. Tinder’s new digital film brings...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/19/tan.jpg?itok=5VXQ1BvA
Publicis Media bags digital mandate for ZEE5

MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The business was won as part of a multi-agency pitch. Zenith India group CEO Tanmay Mohanty says, “The OTT segment in India...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/auto.jpg?itok=8gy1PmJy
Crabtree celebrates laziness in latest campaign

Crabtree has taken up Mullen Lintas Delhi for its latest campaign promoting home automation solutions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Sam_Balsara.jpg?itok=XtbZChot
Pitch Madison report forecasts 2018 digital adex growth at 25%

MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/priya-warrier.jpg?itok=dL0iN4uI
Net sensation Priya Varrier promotes Pringles

At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world's second-largest potato chips player Pringles created a frenzy by striking the right chord with singles!

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/onlinelove.jpg?itok=SD3Wb5jH
Digital takes centre stage on tepid Valentine's Day for brands

MUMBAI: Love has been in the air and on the internet all week. Valentine’s Day is no longer about just a day you spend with your loved one but is rather a week-long affair of gifts and celebration. Valentine’s Day has become no less than a festival in India, a country that takes much pride in its...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/unbic.jpg?itok=oaCyfO4-
Unibic awards media duties to Mindshare

MUMBAI: Unibic, a renowned name in the cookie industry has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/trucks.jpg?itok=xatx1bIF
Happy mcgarrybowen to handle BharatBenz's creative and media mandate

MUMBAI: Happy mcgarrybowen has been selected by Daimler India Commercial Vehicles (DICV) as the agency on record for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai. Happy mcgarrybowen, the creative agency from the...

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories