MAM

Social Samosa 'Gold' for Zee Yuva

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/04/28/Zee%20Yuva.jpg?itok=yTGXnXpy

MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only possible due to clear defined strategy of giving importance to digital medium as much as traditional mediums during channel launch. The pre-launch buzz was created by ‘#YuvaMhanje campaign’ which became talk of the state by engaging 8 Lakh+ audiences and boasting 7000+ entries. Release of shows title tracks on social media created interest amongst the audiences to watch the show. Bun Maska, Love Lagna Locha and Freshers title tracks got 2.5L,2L, and 3L views respectively in a matter of just two days.

On the day of launch, i.e. 22nd Aug’16 various digital platforms were targeted which were identified as having the highest number of Marathi Youth audiences. #ZeeYuvaOnAir became No. 1 trending hashtag not only in Maharashtra but in India. The campaign received excellent response on social media platforms like Twitter, Instagram and Facebook; with Twitter itself registering a total of 22 million impressions.

The Awards hosted by ‘Social Samosa’ featured 100+ Nominations in 25+ Categories and were evaluated based on Engagement of the brand on Social media, Jury evaluation and online voting. Carlton D’Silva-CEO & CCO, Hungama Digital Service, Roshan Abbas - Managing Director at Geometry Global Encompass Network and Ashish Bhasin – Jury Chair & Chairman and CEO, South Asia, Dentsu Aegis Network were some of the renowned names who were part of the jury.

Zee Yuva has been excelling in the social media space since its inception. Compared to its peers in the media and entertainment space, the numbers for the channel have been beyond impressive when it comes to the rate of fan base growth. In a short span of 8 months, it has created its mark and reached 3 Lac fans on Facebook, 1 Lac fans on Instagram and 5,000 fans on Twitter. Despite the high growth rate in fan base Zee Yuva has constantly maintained highest engagement rate on Facebook, Instagram and Twitter. This has been only possible because, audience engagement has been one of the pillars that the Zee Yuva focuses on. To achieve this level, the content strategy is adapted by mapping digital audience behavior and creating content customized as per the needs specific target group. Digital Marketing in Zee Yuva is treated as a critical medium to reach to revelent audience and not only as a support system for on-air content.

The channel is set to come up with new initiatives and content with a purpose to serve Maharashtra’s digital audiences and maintain its dominance in Digital space.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ad.jpg?itok=pYWqIUIX
Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/gutenberg.jpg?itok=yVfRiv2x
Gutenberg Wins Gold in PR Asia Awards for 2018

Gutenberg, an award-winning global and integrated digital marketing communications firm, has been named a gold winner in the Public Affairs category by PR Awards Asia, an organization celebrating the most outstanding, inspired and successful campaigns, individuals, and companies in Asia-Pacific’s...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/luca.jpg?itok=pG-joEID
Mondelez International elevates Luca Zaramella as EVP CFO

Mondelez International has elevated Luca Zaramella, appointing him as EVP chief finance officer.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/ranveer.jpg?itok=4IkMY_CR
Can Ranveer Singh breathe life into the Swiss tourism industry?

MUMBAI: Everyone loves a little vacation once a year. They say, Travel makes one modest, you see what a tiny place you occupy in the world. The tourism industry today is booming with the number of people travelling to foreign destinations witnessing a three-fold rise.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/pack.jpg?itok=cpHATQn6
Neha Kakkar pays Tribute to Friendship with Mindshare, Y-Films & Brooke Bond Red Label’s 6 Pack Band 2.0

Neha Kakkar, one of the most popular singers of this generation, known for her chartbusters like Chull, Kaala Chashma, London Thumakda and more has now extended support for mental health & disability by cutting a new single with a special needs band. The band created by Mindshare & Yash Raj...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/nucleus.jpg?itok=NN2IJQsL
Nucleus wins PR mandate for Zolostays

Nucleus Public Relation has bagged the PR mandate for Zolostays, a co-living solutions provider, as it looks to enhance its brand visibility in India. Zolostays offers affordable, fully managed accommodations, which include food, utilities and housekeeping services.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/pradeep.jpg?itok=fr8Pv-PV
Uber appoints Pradeep Parameswaran as its new India head

Ride-sharing app Uber on Tuesday appointed Pradeep Parameshwaran as its new India and Asia head. The company's move is in line with its aim to double down on its investment in the country, as it looks to grab market share from home-grown rival Ola (ANI Technologies Pvt Ltd).

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/goal.jpg?itok=0hBJnd6r
Adidas wakes up entire neighbourhood to celebrate Football

Dentsu Aegis Network’s flagship media agency Carat, has partnered with the network’s OOH agency Posterscope, to launch a massive campaign for FIFA World cup 2018. The idea was to create buzz and excitement around FIFA and to own conversations around the World cup for Adidas in a cricket dominated...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/choice.jpg?itok=U7_vGu3m
Blush’s latest video titled ‘The Choice’ in association with Indira IVF

Indira IVF, in collaboration with Culture Machine’s digital channel ‘Blush’, released a video titled ‘The Choice’, as a part of Blush's on-going Mothers & Daughters series.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories