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PVR expands into South India with second multiplex in Chennai

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MUMBAI: PVR Cinemas has expanded its presence in South India by launching its second multiple property in Chennai.

The five-screen multiplex is at The Grand Mall, Velachery in Chennai. The company?s first multiple in Chennai is at the Ampa Mall.

With this, PVR now has a a screen count of 482 screens at 108 properties pan India across 44 cities. In southern India, PVR now has 110 screens in 17 properties.

The newly launched property in the region is spread over an area of 50,000 sq ft with a capacity of 1275 seats.

PVR Cinema CEO Gautam Dutta said, ?We have received an overwhelming response from the audience here and we ore even more enthusiastic to launch our second multiplex in Chennai. South is on essential market and we have made constant endeavours to reach out to the movie lovers in the city. We have left no stones unturned to bring them an experience filled with convenience, comfort and the best cinematic experience.?

The opening of this multiplex has been designed understanding the market and every other aspect of cinema viewing in Chennai. The artwork in the foyer is a collage of iconic conversations from movies that defined trends in Kollywood; it is a tribute to Tamil cinema.

The cinema also boasts of 2K Christie Digital projection, Dolby Digital 7.1 surround sound, 3D enabled screens and state-of-the-art technology.

PVR joint managing director Sanjeev Kumar Bijli added, ?As we aim to excel in our domain by providing movie connoisseurs with a premier experience, we feel pleased to launch our second property in Chennai. We would like to thank the mall developer, PSR Associates for giving us the perfect location which is strategically positioned and stands as one of the most prominent hubs attracting huge footfalls. We are very hopeful to receive a similar positive response from the audience here for our second multiplex as well.?

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