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Paytm salutes #SelflessMoms

MUMBAI: Paytm has unveiled a new brand film on the occasion of Mother’s Day. The film is a tribute to the spirit of motherhood & how their selfless acts touch the lives of their children.

With the current user base of more than 220 million, Paytm is on a mission to bring half a billion Indians to the mainstream of the economy using mobile payment.

The video begins with a mother-son duo where the son is in two minds about shifting to a new city to pursue a career and has kept this a secret from his mom. But like most mothers, she gets to know and asks him to teach her how to book flight tickets on Paytm. In a sweet & selfless twist, the mother books her son a flight ticket to pursue his new job & promises to visit him often. The clip ends with the tagline ‘Flight Tickets Book Karo #Paytmkaro’.

Speaking at the launch, Jaskaran Kapany, Vice President – Paytm, “This Mother’s Day, Paytm is celebrating the spirit of a Mother’s love with a film dedicated to selfless moms across the world. The film emphasizes not only on a mother’s importance in our lives but also highlights her sacrificing & giving nature. We hope this film will serve as a little nudge this Mother's Day or any other day for children to catch a flight & fly back to their mothers for a visit. Our convenient travel booking options are waiting to help them in any way possible.”

The latest brand film developed by leading advertising agency McCann Erickson will go live across all prominent channels and will be cross-promoted via Paytm’s YouTube channel and other social media platforms.

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