Paper Boat forays into shareable 500ml packs with Tetra Pak

Mumbai, 8th August 2016: What could be more joyful than packing a lunch basket on a breezy summer noon for a family picnic? Or, meticulously helping mummy pack aloo-poori and achaar for a two-day train journey with cousins. Through these timeless journeys and get-togethers, one feeling that lingered for generations is the joy of sharing. Sharing stories, laughter and treats which only glued the relationships together. 

With countless requests pouring in since our inception, Paper Boat, today launches its two most successful variants; Aamras and Anar in Tetra Pak’s distinctive Tetra Prisma Aseptic (TPA) 500 ml cartons with the re-sealable StreamCap. Priced at 55 rupees and 75 rupees respectively, these variants will be available across the country at modern trade stores.

Neeraj Kakkar, Co-Founder, CEO, Hector Beverages commented on the launch, “Since our inception, the Doy pack has been the biggest contributor of our identity. Our 500 ml pack is a result of innumerous feedback from our consumers for a bigger volume pack. After chasing this project for about a year, we have finally launched our 500ml pack with a lot of help from the entire team at Tetra Pak. We are extremely happy to give our consumers more reasons to share our drinks.”

Tetra Pak South Asia Markets Managing Director Kandarp Singh said, “The TPA 500ml package with the re-sealable screwcap will give consumers not just a superior drinking experience from a modern and distinctive pack but also many opportunities to share Paper Boat’s delicious ethnic flavours with special people in their lives.  We are happy that this pack will help further strengthen Paper Boat’s brand appeal and offer differentiation on the shelves.”

The Tetra Prisma Aseptic carton offers an easy ‘gulp-from’ and ‘pour-from’ experience, and the fully re-sealable screwcap provides hassle-free and convenient consumption. The octagonal shape of the pack fits perfectly in all hands for a comfortable grip. Moreover, being paper-based and fully-recyclable, the cartons are good for the environment.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories