Masters Champions League signs Oxigen Wallet as title sponsor

NEW DELHI: The Dubai based Masters Champions League (MCL) has signed up Oxigen Wallet as the title sponsor for its inaugural edition, which is slated to start later this month. 


The Oxigen Masters Champions League will feature six teams of retired international cricketers and will kick start on 28 January with the final match to be staged on 13 February.


The tournament will see Oxigen and MCL cooperate extensively in terms of sports events, on-ground activations and marketing campaigns.


The inaugural matches are due to take place at Dubai International Cricket Stadium and Sharjah Cricket Stadium.


Grand Midwest Sports, the group that conceptualised and began the tournament did so with an aim to take cricket to a higher level across the UAE.


Sharing his thoughts on the occasion, MCL chairman Zafar Shah said, “We are delighted to have Oxigen joining us as the title sponsor for MCL, which will now be called Oxigen MCL. They are one of the most innovative brands in the world for pioneering the genre of wallet led payments in the online and offline industry. Oxigen as a brand has in a very short span created a niche and legacy in their market. I am sure this will be a long and enriching affiliation for both stakeholders.”


Last week, Sony Pictures Networks (SPN) hopped on board as the official broadcaster for the Indian sub-continent. The MCL has also secured Mahendra Singh Dhoni, the current captain of the Indian national cricket team, as brand ambassador. 


The first match will take place between two former legendary teammates namely, Sourav Ganguly from Team Libra Legends and Virender Sehwag from Team Gemini Arabians.


On becoming the title sponsors of MCL2020, Oxigen Services chairman and managing director Pramod Saxena said, “Oxigen is proud to partner with Masters Champions League 2020 as their Title Sponsor. Our love for cricket is a constant as it connects us to the masses being a cricket loving nation. With MCL 20-20, we will further Oxigen’s global reach by touching the lives of the NRIs living in the Gulf and other parts of the world, who can fulfil the needs of small payments for their families in India for money transfers, recharges and utility payments.”

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita biscuits to ritualise morning consumption with new tiffin pack

Mondelez India Foods is to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits to ritualize consumption in the larger span of morning occasions. The company sees the morning snacking occasion as a big opportunity for a product that brings together the best of taste and...

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories