Kotak Mahindra partners with author Amish’s latest book ‘Scion of Ikshvaku’

MUMBAI: Kotak Mahindra Bank (KMB) has partnered with blockbuster author – Amish Tripathi’s latest book Scion of Ikshvaku to launch a special themed debit card.


The card featuring the cover of Scion of Ikshvaku offers discount on any book purchased at Crossword.


The Bank also launched ‘Tweet to Order’, where KMB customers registered for Hashtag Banking can order Tripathi’s book via Twitter by simply tweeting #Book Scion 262 @KotakBankLtd. Customers can also order the book from KMB’s website and avail an additional discount.


KMB is carving out unique set of services for its customers by going beyond the purview of conventional banking. In addition to offering complete retail financial solutions including a variety of savings and loan products and innovative digital solutions, KMB is enabling its customers indulge in passions like books and movies. The success of KMB’s co-branded credit card with PVR Cinemas is testimony to customers’ preference for such lifestyle propositions from the bank.


Kotak Mahindra Bank president – consumer banking Shanti Ekambaram said, “Movies and books are soul candies. They not only entertain, but have the power to inspire, motivate and uplift. We have India’s most successful co-branded card in partnership with PVR Cinemas, which delivers superior entertainment experiences to our customers.”


“Our partnership with Amish’s latest book is a step towards enabling our customers to enjoy what they like and thereby, build a stronger connect with them. We want to partner our customers to not only meet their financial goals but also offer myriad lifestyle experiences,” added Ekambaram.


Kotak Mahindra Bank senior EVP, head – personal assets Sumit Bali stated, “The special themed debit card is a unique addition in our cards portfolio, and a prized possession for any book lover. We will continue offering exclusive propositions in areas of lifestyle and passion, and make banking with us more delightful.”


Tripathi added, “I am confident that the special themed debit card and Tweet to Order will provide an enriching experience to KMB’s customers. It is indeed a wonderful service for book lovers.”

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories