MAM

Kotak Mahindra partners with author Amish’s latest book ‘Scion of Ikshvaku’

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2015/06/30/Untitled-8.jpg?itok=nswC2nT7

MUMBAI: Kotak Mahindra Bank (KMB) has partnered with blockbuster author – Amish Tripathi’s latest book Scion of Ikshvaku to launch a special themed debit card.

The card featuring the cover of Scion of Ikshvaku offers discount on any book purchased at Crossword.

The Bank also launched ‘Tweet to Order’, where KMB customers registered for Hashtag Banking can order Tripathi’s book via Twitter by simply tweeting #Book Scion 262 @KotakBankLtd. Customers can also order the book from KMB’s website and avail an additional discount.

KMB is carving out unique set of services for its customers by going beyond the purview of conventional banking. In addition to offering complete retail financial solutions including a variety of savings and loan products and innovative digital solutions, KMB is enabling its customers indulge in passions like books and movies. The success of KMB’s co-branded credit card with PVR Cinemas is testimony to customers’ preference for such lifestyle propositions from the bank.

Kotak Mahindra Bank president – consumer banking Shanti Ekambaram said, “Movies and books are soul candies. They not only entertain, but have the power to inspire, motivate and uplift. We have India’s most successful co-branded card in partnership with PVR Cinemas, which delivers superior entertainment experiences to our customers.”

“Our partnership with Amish’s latest book is a step towards enabling our customers to enjoy what they like and thereby, build a stronger connect with them. We want to partner our customers to not only meet their financial goals but also offer myriad lifestyle experiences,” added Ekambaram.

Kotak Mahindra Bank senior EVP, head – personal assets Sumit Bali stated, “The special themed debit card is a unique addition in our cards portfolio, and a prized possession for any book lover. We will continue offering exclusive propositions in areas of lifestyle and passion, and make banking with us more delightful.”

Tripathi added, “I am confident that the special themed debit card and Tweet to Order will provide an enriching experience to KMB’s customers. It is indeed a wonderful service for book lovers.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/grofers_img3.jpg?itok=cJQ-35gp
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/preety.jpg?itok=mxzjFXOs
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/piyush.jpg?itok=YLiqsIy6
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/phone.jpg?itok=brroFoS7
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gas.jpg?itok=3e5b43lg
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/family-main-masti.jpg?itok=vMDy7Ahu
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/kalyan.jpg?itok=Vr5xGrxS
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/Flipkart800.jpg?itok=d_lkeoul
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/IPHONE_0.jpg?itok=rjOTD5BY
Apple India's three senior executives quit

Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories