Kotak Mahindra partners with author Amish?s latest book ?Scion of Ikshvaku?

MUMBAI: Kotak Mahindra Bank (KMB) has partnered with blockbuster author ? Amish Tripathi?s latest book Scion of Ikshvaku to launch a special themed debit card.

The card featuring the cover of Scion of Ikshvaku offers discount on any book purchased at Crossword.

The Bank also launched ?Tweet to Order?, where KMB customers registered for Hashtag Banking can order Tripathi?s book via Twitter by simply tweeting #Book Scion 262 @KotakBankLtd. Customers can also order the book from KMB?s website and avail an additional discount.

KMB is carving out unique set of services for its customers by going beyond the purview of conventional banking. In addition to offering complete retail financial solutions including a variety of savings and loan products and innovative digital solutions, KMB is enabling its customers indulge in passions like books and movies. The success of KMB?s co-branded credit card with PVR Cinemas is testimony to customers? preference for such lifestyle propositions from the bank.

Kotak Mahindra Bank president ? consumer banking Shanti Ekambaram said, ?Movies and books are soul candies. They not only entertain, but have the power to inspire, motivate and uplift. We have India?s most successful co-branded card in partnership with PVR Cinemas, which delivers superior entertainment experiences to our customers.?

?Our partnership with Amish?s latest book is a step towards enabling our customers to enjoy what they like and thereby, build a stronger connect with them. We want to partner our customers to not only meet their financial goals but also offer myriad lifestyle experiences,? added Ekambaram.

Kotak Mahindra Bank senior EVP, head ? personal assets Sumit Bali stated, ?The special themed debit card is a unique addition in our cards portfolio, and a prized possession for any book lover. We will continue offering exclusive propositions in areas of lifestyle and passion, and make banking with us more delightful.?

Tripathi added, ?I am confident that the special themed debit card and Tweet to Order will provide an enriching experience to KMB?s customers. It is indeed a wonderful service for book lovers.?

Latest Reads
Mumbai Mirror launches the 2nd leg to the city-wide campaign ‘Operation Khataara’

Mumbai Mirror, the city’s favorite daily, takes its civic campaign ‘Operation Khataara’ to the next level by launching a multimedia campaign.

MAM Marketing MAM
Role Expansion for Vincy Jathanna, Ipsos Observer IndiaService Line Head

Keeping in view Vincy Jathanna’s stellar performance in growing the business of Ipsos Observer in India

MAM Marketing MAM
Guest Column: To win and how to win - The always good question in advertising

Advertising - the shiny shop front of marketing, is famously not a fixed entity. It moves, morphs, adapts, transfigures, gets deformed and always rests with a new face every few months.

MAM Marketing Brands
L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

Leading Stainless steel conglomerate, Jindal Stainless Ltd. has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch, which was won convincingly by the Publicis Groupe-owned agency for its superior...

MAM Media and Advertising Account
Tata Motors launches elite wrestlers development program

After announcing itself as the principal sponsor of the Wrestling Foundation of India (WFI) in August, Tata Motors Commercial Vehicles Business Unit (CVBU) has further extended its support to the sport in an exemplary way by setting up the ‘Tata Motors Elite Wrestlers Development Program’. The...

MAM Marketing Brands
Thrive Global India launches editorial campaign - 'Believe'

Thrive Global India recently launched its editorial campaign “Believe”, which will tell extraordinary stories of finding and nurturing belief in situations that, at the outset, appear bleak. This was kickstarted by an honest conversation between Thrive's founder and CEO Arianna Huffington and actor...

MAM Media and Advertising Ad Campaigns
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM
Madison’s Hiveminds wins Google Premier Partner Awards 2018

Hiveminds, the newly acquired search specialist, digital agency of Madison World, has announced that it has won the Search Innovation Award for its work on Curefit, at the second edition of the Google Premier Partner Awards 2018, India.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories