MAM

Indian brand Yepme enters Middle East with Souq.com, after its success in Europe & US with Amazon

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/05/18/vivek%20gaur.jpg?itok=7_JiCQOT

MUMBAI: After successful launch of Yepme in UK, Europe and US in association with Amazon’s global selling program. Yepme today announced its launch on Souq.com – the leading online marketplace in Middle East – for selling its merchandise in key Middle East markets.

Yepme is a fast fashion Indian brand in the value segment with a vast range for Men and Women Apparels, footwear and accessories including casual, formal, active and party wear. Through this association, the “Unreasonably Fashionable” brand Yepme will transcend geographical boundaries and take its offerings overseas to delight Middle East customers. Yepme has more than 2000 products live for sale of Souq.com and is likely to reach 3000 products by the end of the month. All Yepme products are on “Fulfilled by Souq” model that ensures timely delivery to the customers.

Yepme has a great talent pool in product design, technology and brand building and its presence on Souq.com will help Yepme reach out fashion conscious customers in the Middle East markets.

“Yepme’s presence on Souq.com is another big step in increasing Yepme’s global footprint. Such association with leading marketplaces in the region can be truly disruptive as speed to market, customer service, latest trends on fashion will not be incrementally better than brick and mortar value fast fashion brand but would be a quantum leap in Value fast Fashion Space" said Vivek Gaur, CEO, Yepme.

As per Sandeep Sharma, COO & Co-founder Yepme, expansion into Middle East was a logical step after achieving profitability in India and launch in UK, Europe & US. In his view, the three robust pillars of Technology, Fast Fashion Supply Chain and Brand will help Yepme gain market share in Middle East Fashion Market.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Sam_Balsara.jpg?itok=XtbZChot
Pitch Madison report forecasts 2018 digital adex growth at 25%

MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/priya-warrier.jpg?itok=dL0iN4uI
Net sensation Priya Varrier promotes Pringles

At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world's second-largest potato chips player Pringles created a frenzy by striking the right chord with singles!

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/onlinelove.jpg?itok=SD3Wb5jH
Digital takes centre stage on tepid Valentine's Day for brands

MUMBAI: Love has been in the air and on the internet all week. Valentine’s Day is no longer about just a day you spend with your loved one but is rather a week-long affair of gifts and celebration. Valentine’s Day has become no less than a festival in India, a country that takes much pride in its...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/unbic.jpg?itok=oaCyfO4-
Unibic awards media duties to Mindshare

MUMBAI: Unibic, a renowned name in the cookie industry has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/trucks.jpg?itok=xatx1bIF
Happy mcgarrybowen to handle BharatBenz's creative and media mandate

MUMBAI: Happy mcgarrybowen has been selected by Daimler India Commercial Vehicles (DICV) as the agency on record for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai. Happy mcgarrybowen, the creative agency from the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/icubes.jpg?itok=hXJR1hzB
iCubesWire bags digital mandate for AMB Group

iCubesWire,a digital marketing solution and concept provider has bagged the digital media mandate for AMB Group, a renowned real estate developer of Delhi NCR.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/rado.jpg?itok=0qOd1pP7
Rado brand ambassador Hrithik Roshan opens new store at Delhi Airport

Bollywood megastar Hrithik Roshan was the guest of honour at an exciting event to open Rado’s stylish new monobrand store at Delhi IGI Airport today.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/diamond.jpg?itok=a3StI6kq
Diamond Producers Association launches V-Day campaign

The Diamond Producers Association (DPA), an international alliance of the world's leading diamond mining companies, has launched its second film as a part of their integrated marketing campaign ‘Real is Rare. Real is a Diamond’.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/mpa.jpg?itok=HGIpuTun
APOS 2018: speakers & themes unveiled for annual summit of local, regional & global leaders In media, entertainment & telecoms

HONG KONG/SINGAPORE: Some of the biggest brands across the local, regional and global media, entertainment and telecommunications industries will participate at this year’s APOS summit, hosted by Media Partners Asia in Bali, Indonesia from April 24-26. APOS 2018 brings together key players across...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories