MAM

IIM Calcutta Alumni innovate Mobile Marketing and Outdoor Advertising

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/27/Untitled-1_30.jpg?itok=OHKAIo_W

MUMBAI: Management graduates from Indian Institute of Management, Calcutta, Neeraj Sharda and Sudhanshu Goyal have joined hands to launch two unique initiatives as part of their broad vision of transforming the offline advertising market. Their first solution is Chikoop which is an audio mobile marketing solution for all phones. Their second initiative is 8Hoarding is a revolutionary venture leading the much desired change in the way outdoor advertising industry work in India. It leverages big data intelligence, sophisticated mathematical models and inputs of advertising veterans to help brands select the right outdoor media for their campaigns.

“Indian businesses are adopting the online way of doing things and rightly so, but in a country like ours one cannot really discard the offline ways so early. They still hold the key to success given we leverage the power of technology and big data analytics to make them smarter”, says Neeraj- Co-founder and CSO at the venture.

The venture has many awards and recognitions in its name including Hot Pitch Kolkata award from the prestigious startup network TiECON, among top 40 globally in Rice University b-plan competition, among top teams in Tata Social Enterprise Challenge and multiple international competitions conducted by IIMCalcutta.

“There are two ways to launch a successful venture: delivering MVP with focus on quick initial traction or work out the product in detail before looking to grow. We chose the second path as we see hundreds of startups everyday making debut with a weak offering and fading away in a short span of time. We believe that more than the early mover’s advantage, it is about delivering a masterpiece which users fall in love with”, Sudhanshu, Co-founder and CEO at the venture elaborates.

Sudhanshu Goyal who is also an IIM Caclutta graduate of 2015 batch has already served as CEO of a prominent manufacturing firm in steel industry. He joined his family business struggling against Global Recession of 2008, after dropping out from a premier Institute to help his father and led its turnaround at an early age of 18. “The contrasting backgrounds of me and Neeraj led to long and aggressive debates nights after nights during product conceptualization but now we realize that it has helped create a sophisticated offering as both of us approach things from two different angles and then converge to an understanding with the virtues of both”, says Sudhanshu.

“We raised an angel fund previously for product development and building initial traction and our team has strived hard for last 15 months to deliver a perfect product for our customers. Now that we have achieved this first milestone, we are in discussion to raise a seed fund from able investor(s) to take this to the next level,” says Neeraj who handles investor relations,” Pre-seed and seed stage investment ecosystem in India is still not mature and being a venture which is betting against the popular trend, you will surely face difficulty but your conviction about the idea and external validation from initial customers is enough to drive you to succeed.”

Sudhanshu points out,” This is just the beginning. We have identified a number of opportunities in offline marketing, each having a highly attractive market. We are ambitious and have sketched out a long-run roadmap to address them.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Hoichoi.jpg?itok=aecnxnUe
#hoyejak: We used all SVF properties to promote Hoichoi, says Vishnu Mohta

Imagine, what will pop up in your mind when you hear ‘Let’s do it’ or ‘Ho jaye’, something naughty or kinky? But, these are words regularly used by Bongs in their day-to-day lives.  Hoichoi however made it into a happening and impactful campaign. The recently-launched OTT platform Hoichoi buzzed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/19/sameer.jpg?itok=g3rkv6bm
Barbeque Nation campaign promotes family dining during Diwali

NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali. The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/martin.jpg?itok=hVtBf-Iz
Martin Sorrell bullish on India

WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/cartlane.jpg?itok=O-jhfRel
Lowe Lintas adds sparkle to Caratlane’s #GetDiwaliReady

During Diwali, online or retail brands in any category be it apparels or malls or real estate or automobiles and even jewellery are vying for attention saying ‘buy me’ by offering discounts and cashbacks.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/jitendra_0.jpg?itok=H6TjyqAz
Max's fresh take on contemporary urban lifestyle

Max Fashion recently launched its latest TV commercial. The film has been conceptualised by JWT and leverages the insight that there are endless ways to win your partner back after a tiff.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Shatrughan_Sinha.jpg?itok=4cPoJebV
Shatrughan stimulates all against counterfeiting and piracy in FICCI ad

MUMBAI: Amidst of festival season this year, the veteran actor and MP, Lok Sabha, Shatrughan Sinha has joined hands with FICCI CASCADE (Committee Against Smuggling and Counterfeiting Activities Destroying the Economy) for an awareness campaign against illicit trade. Sinha has released a video...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/HyperCITY_0.jpg?itok=1jXuVdjr
HyperCITY rolls out maiden campaign #HarDilRoshanKaro!

MUMBAI: HyperCITY Retail (India), a hypermarket chain, has launched its new digital campaign, #HarDilRoshanKaro. The DVC captures the ever-evolving positioning of HyperCITY of providing a perfect opportunity to their patrons to be a ‘Super Hostess’, this Diwali.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Suraj_Nagappa-Shamsuddin_Jasani_0.jpg?itok=G1NezEEv
Isobar ropes in Nagappa as VP - south, strengthens Bangalore team

MUMBAI: Isobar India has appointed Suraj Nagappa as its vice president to head the business for south. He will be based out of the Bangalore office which boasts of a team size of over 70 and with clients like SunTv, Myntra, Wrangler, Duroflex, Air Asia to name a few.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/18/Maneka_Sanjay_Gandhi.jpg?itok=Wr8lANRH
Govt launches ad to help end same-gender bias in women

NEW DELHI: An online campaign has been launched by Government to help end gender bias in women against women.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories