HY-2016: Adlabs footfalls doubles; EBIDTA more than quadruples

BENGALURU: Adlabs Entertainment Limited (Adlabs) reported almost double (increased by 98.2 per cent) the footfalls at its two theme parks Adlabs Imagica and Adlabs Aquamagica-Water Park for the half-year ended 30 September, 2015 (HY-2016, current half-year) at 7.87 lakh as compared to 3.97 lakh in the corresponding year ago half-year.

Footfalls in the quarter ended 30 September, 2015 (Q2-2016, current quarter) increased 14.8 per cent YoY to 2.48 lakh from 21.6 lakh in Q2-2015, but were more than half (declined 54 per cent) from the 5.39 lakh in the immediate trailing quarter. The company says numbers have been affected due to the closures of the Mumbai-Pune Expressway because of landslides in August and September 2015.

Note:  (1) 100,00,000 = 100 lakh = 10 million = 1 crore

(2) All numbers in this report are standalone unless stated otherwise

Buoyed by the numbers reported during Q1-2016 (quarter ended 30 June, 2016, immediate trailing quarter, previous quarter) or the school and college holiday season, Earnings before interest, depreciation and amortisation and taxes (EBIDTA) more than quadrupled (4.28 times) in HY-2016 to Rs 18.48 crore (15.1 per cent margin) as compared to the Rs 4.31 crore (six per cent margin) in HY-2015. EBIDTA in Q2-2016 was negative Rs 6.26 crore as compared to the Rs 3.54 crore (9.9 per cent margin) in Q2-2015 and the Rs 24.73 crore (29.1 per cent margin) in Q1-2015.

Adlabs CEO Kapil Bagla said, “The highlight of Q2-2016 was the launch of our Hotel Novotel Imagica with 116 rooms. The hotel has got off to a great start with an average occupancy rate of 77 per cent and a huge pent up demand for this product. We see a healthy mix of corporate and leisure customers at our property and the feedback from customers who have stayed at the Novotel has been very encouraging.”

“We were impacted by the disruption and closure of Mumbai-Pune Expressway due to recurring landslides in the months of August and September. The Expressway is our primary connectivity to the Park. The historical trend is that we achieve 60-62 per cent of our annual footfalls in the second half, so we feel; that Q3 and Q4 will be extremely good quarters for us,” added Bagla.

Let us look at the other numbers reported by Adlabs:

Adlabs revenue in HY-2016 increased 69.6 per cent to Rs 122.22 crore as compared to the Rs 72.07 crore in the corresponding half-year of last year. For Q2-2016, the company reported 4.2 per cent YoY growth in revenue to Rs 37.21 crore as compared to the Rs 35.71 crore in Q2-2015, but a 56.2 per cent decline from the Rs 85.01 crore in the immediate trailing quarter.

Total Expenditure (TE) in HY-2016 increased 38.4 per cent to Rs 146.03 crore (119.5 per cent of TIO) as compared to the Rs 105.53 crore (146.4 per cent of TIO) in HY-2015. TE in Q2-2015 increased 28.5 per cent YoY to Rs 64.99 crore (174.7 per cent of TIO) from Rs 50.56 crore (141.6 per cent of TIO), but declined 19.8 per cent QoQ from Rs 81.05 crore (953 per cent of TIO).

A major expense head for Adlabs is Employee Benefits Expense (EBE). EBE in HY-2016 increased 48 per cent to Rs 30.32 crore (24.8 per cent of TIO) as compared to the Rs 20.49 crore (28.4 per cent of TIO) in HY-2015. EBE in Q2-2016 increased 56.9 per cent YoY to Rs 14.85 crore (39.9 per cent of TIO) from Rs 9.46 crore (26.5 per cent of TIO) in Q2-2015, but declined four per cent QoQ from Rs 15.47 crore (18.2 per cent of TIO).

Adlabs loss in HY-2016 reduced to Rs 49.45 crore as compared to the Rs 53.61 crore in the corresponding year ago period. Loss in the current quarter however, was higher at Rs 34.73 crore than the loss of Rs 24.94 crore in Q2-2015 and the loss of Rs 14.81 crore in the immediate trailing quarter.

Latest Reads
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM
MullenLowe Media Mub comes to India as Lintas MediaHub

MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is being launched as a full-service media offering for a digitised world.

MAM Marketing Brands
Harish Shriyan elevated as Omnicom Media Group CEO

MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of the performance of the group’s four offices in the country and will drive the company’s expansion process to meet the demands of new growth.

MAM Marketing Brands
Nestle retains Zenith as AOR

MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with Zenith and DigitasLBi.

MAM Marketing Brands
Happy mcgarrybowen launches Delhi-Gurgaon ops

The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and to partner with more clients.

MAM Marketing Brands
Sparx launches campaign with Akshay Kumar in Futsal

MUMBAI: Footwear brand Sparx has launched its new commercial ‘Add Sparx To Your Life’ starring Akshay Kumar. The TVC is supported by a 360-degree marketing campaign which will sprint across outdoor, digital, print and retail promotions.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories