MAM

HUL q-o-q ad spend up 12.4 per cent in Q1-2015; PAT 21.2 per cent

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/30/hul.jpg?itok=pxlwUVNi

BENGALURU: Indian FMCG giant Hindustan Unilever Limited’s (HUL) Advertisement and Promotions expense (ASP) in Q1-2015 at Rs 948.88 crore (12.2 per cent of Total Income from Operations or TIO) was up 12.4 per cent as compared to the immediate trailing quarter Q4-2014’s Rs 830.34 crore (11.8 per cent of TIO). HUL’s above mentioned ASP in Q1-2015 was 6.2 per cent more than the Rs 889.78 crore (13.1 per cent of TIO).

Note: (1) Rs 100 lakh = Rs100,00,000 = Rs 1 crore = Rs 10 million.

(2) All figures in this report are standalone figures filed by the company.

The company has reported an 8.8 per cent jump in TIO in Q1-2015 to Rs 7716.34 crore from Rs 7094.1 crore in Q4-2014, and 13.3 per cent more than the Rs 6809.04 crore in Q1-2014.

Fig 1 below shows the PAT trend of the company over a nine quarter period starting Q1-2013 until Q1-2015. The ASP expense in terms of rupee value shows an upward linear trend, while in terms of percentage of TIO, ASP shows a downward linear trend. The company’s ASP in terms of rupees spent and also in terms of percentage of TIO was in Q2-2014, during which HUL spent Rs 954.02 crore (13.8 per cent of TIO).

As per Fig 2 below, HUL’s PAT has been showing a downward trend, both in rupee terms and percentage of TIO during the nine quarter period under consideration.  In Q1-2015, the company reported PAT of Rs 1056.85 crore (13.7 per cent of TIO), which was 21.2 per cent more q-o-q and 3.7 per cent more y-o-y. In Q4-2014, the company had reported PAT of Rs 872.13 crore (12.3 per cent of TIO) and in Q1-2014 its PAT was 1019.25 crore (15 per cent of TIO). HUL’s highest reported PAT during the above mentioned nine quarter period was in Q1-2013 at Rs 1331.19 crore and 20.9 per cent of TIO.

Here’s what the company has to say about Q1-2015 results:

NOTES:

1. Net sales grew by 13.2 per cent during the quarter. Domestic Consumer Business (FMCG + Water) grew by 13.3 per cent with a 13.3 per cent growth in HPC and 13.4 per cent growth in food businesses.

2. Operating Profit (Profit from Operations before Other Income, Finance costs and Exceptional Items) for the quarter at Rs 124,982 lakh (Q1-2014: Rs 101,916 lakh) grew by 22.6 per cent.

3. Profit after tax from ordinary activities before Exceptional Items net of tax and prior period tax adjustments (refer note 6 and 7 below) for the quarter at Rs 101,968 lakh (Q1-2014: Rs 88,513 lakh) grew by 15.2 per cent.

4. Employee benefit expense for the quarter includes a one-time credit of an amount of Rs 3,244 lakh on account of adjustments for un-utilised pension corpus relating to earlier years. (Q1-2014: Nil)

5. Other income includes interest income, dividend income and net gain on sale of other non trade current investments aggregating to Rs 8,810 lakh (Q1-2014: Rs 7,974 lakh) and net gain on sale of non current investments Rs 10,622 lakh (Q1-2014 : Rs. 7,275 lakhs) and interest on income tax refunds of Rs 779 lakh (Q1-2014: Rs. 2,426 lakhs).

6. Exceptional items, net credit in Q1-2015 include profit on sale of surplus properties Rs  4,015 lakh (Q1-2014: Rs 10,625 lakh) and restructuring expenses Rs  51 lakh (Q1-2014: Rs Nil).

7. Taxation for the quarter includes net write back of excess tax provisions of earlier years amounting to Rs 1,056 lakh (Q1-2014: Rs 6,421 lakh).

8. Previous period figures have been re-grouped/reclassified wherever necessary, to conform to this period’s classification.

9. The text of the above statement was approved by the Board of Directors at their meeting held on 28 July 2014.

Click here to read financial statement

Click here to read financial result

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/nitti%20%281%29.jpg?itok=4lQ_Giq_
NITI Aayog, Nestlé India, Tata Global & Parle Agro execs pocket Excellence Awards

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at the Goafest on 7 April 2017.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Alia-Bhatt.jpg?itok=s3RV8akR
Gionee unveils campaign by Mullen Lintas

MUMBAI: As a smartphone player that harbors ambitions of captivating the populace of this country with its offerings, Gionee has done itself proud by emerging a hot favorite amongst other emerging players. In a short span of time, it has managed to cross over 1.25 crore customers and the numbers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/oppo-deepika.jpg?itok=nE3rlV_2
Oppo launches F3 Plus, kickstarting 'group selfie' trend

MUMBAI: The ever-evolving global smartphone brand Oppo, kick started the ‘Group Selfie’ trend today by launching the new Selfie Expert F3 Plus, priced at Rs 30,990. The F3 Plus features the brand’s first dual front camera including a first-ever 120-degree wide-angle Group Selfie Camera. The F3 Plus...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/inside.jpg?itok=HQIeD6UD
Biggest advertisers on television during first eleven weeks of 2017

BENGALURU: The Music genre represented solely by Indian music company Super Cassettes Industries (Super Cassettes) was the third largest TV advertiser in terms of ad insertions during the first eleven weeks of 2017. The biggest TV advertising genre is of course a cliché – the FMCG genre followed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/vivo-ipl17.jpg?itok=iNCfLrxt
Don't miss a single Hot IPL moment

MUMBAI: Hotstar, India's leading video-on-demand platform has launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament of the year. Hotstar, which is the exclusive digital streaming partner for Vivo IPL, has kicked off its campaign with a 60...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/fastrack2.jpg?itok=arKksj7y
Fastrack signs multi-year partnership with The Music Run

MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/MIB800.jpg?itok=RHZfbqeL
Audo-visual, electronic media greatest beneficiary of Govt ads in 2016-17

NEW DELHI: A sum of Rs 5.0983 billion was spent on government advertisements through the audio video and electronic media.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Ranveer_Singh-DurexIndia.jpg?itok=-tVA_evR
Ranveer Singh continues Durex association with denims

MUNBAI: Bollywood superstar Ranveer Singh reinforced his association with Reckitt Benckiser’s condom brand Durex. The actor has now decided to endorse the rubber maker’s new denim product line - denims. Singh tweeted about the announcement today along with a teaser video from his official handle @...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Ministry_Ayush-ASCI.jpg?itok=pyr8Xpnq
Over 250 complaints of misleading ads about AYUSH products since Jan 2015

NEW DELHI: The Advertising Standards Council of India (ASCI) referred 263 complaints of allegedly AYUSH products related advertisements to the Consumer Affairs Ministry since January 2015, including seven advertisements of herbal medicines in 2016.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories