MUMBAI: Future Group’s aLL - The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account.

Confirming the win, Marching Ants director and chief creative strategist Joy Ghoshal adds, “Early in its life cycle, The Plus size fashion category presents huge opportunities for us to create experiences for the consumer through content and environments. We are looking forward to creating some memorable and effective work for aLL and making it the most preferred Plus Size Fashion brand in the country.”

Commenting on this development, aLL CEO Hetal Kotak says, “ As an agency, Marching Ants truly understood the brand at grassroots level. Their in-depth consumer insights, and their ability to build consumer intent made us partner with them for our marketing and promotional duties and we are hopeful that this association with Marching Ants will help establish aLL as the most desirable plus size destination store among our TG. We are looking forward to achieving great things going forward with Marching Ants”.

Under the mandate, Marching Ants will create campaigns that will enable the brand to attain top-of-mind recall and conceptualise ideas for across all mediums and touch points.