Mumbai: Red Chief Shoes’ FURO Sports Shoes has announced its much-coveted collaboration with actor Shahid Kapoor.

Shahid’s youthful and sporty personality of affable boy gels with the aspiring core values and ethos of FURO Sports Shoes. Shahid appeals to a wider audience across all age groups. While his exceptional fitness lifestyle, dancing prowess, and romantic-action-oriented movies attract the youth, his responsible family guy persona connects with relatively mature age groups as well.

Speaking of this collaboration, FURO managing director Manoj Gyanchandani said, “We are extremely honoured to welcome Shahid Kapoor as the newest FURO family member. We couldn’t have asked for a better partner in 2022 who comes with such high credible energy which is much needed in such dynamic times to inspire the youth towards athleisure lifestyle. We look forward to a successful partnership with him and hope to have a mutually beneficial long-term relationship.”

Further, FURO marketing head Rahul Sharma added, “To continue leveraging our association both in mass media and digital platforms – Shahid would be part of our forthcoming Brand campaigns, which are back-to-back lined up starting a few weeks from now.”