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Facebook introduces new features for lead ads

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MUMBAI: After the success of its lead ads that makes signing up for business information easy for people and more valuable for businesses, Facebook has announced new features for lead ads.  In order to save time and effort, advertisers can now duplicate lead ad forms and edit specific fields across ad sets and campaigns.

The social media giant has also added new companies to the list of CRM partners that integrate with lead ads, including Constant Contact, InfusionSoft, Sparkroom and Salesforce Marketing Cloud. It has also partnered with Zapier and MailChimp to develop a solution that can automatically add Facebook leads to advertisers' MailChimp lists.

Acknowledging that video is a powerful way to engage people and convey messages, Facebook now allows video to be used with lead ads before they click through to the form.

Another new feature that Facebook announced is customizable disclaimers. Advertisers now have additional options in the disclaimer portion of their lead ad form, including a new checkbox to give permission to share their information, a feature that may be helpful in countries where double opt-in may be required.

To further help out advertisers, especially in small businesses, Facebook has also introduced Ad create tool support.  In addition to Power Editor and the API, lead ads are now available in the ads create tool, giving advertisers more flexibility in ad creation. More information including success stories can be found in the Facebook for Business blog post.

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