MAM

Eros Now and Micromax form strategic partnership

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/06/27/Untitled-1_27.jpg?itok=FcdNou0q

MUMBAI: Eros International has announced a strategic partnership between its cutting edge OTT digital platform, Eros Now and Micromax Informatics Limited to bring endless entertainment to Micromax consumers.

The growth of fast and reliable internet, and access to affordable big screen smartphones and handheld devices, has led India to the cusp of a digital revolution.

Micromax says that it has been working towards building its services portfolio to offer convenience and exceptional digital experience to its consumers. With this partnership, the Eros Now app will be preinstalled into Micromax’s latest smartphones showcasing Eros Now’s extensive repository of Bollywood films, music, originals and regional content. Eros Now will leverage Micromax’s presence of over 150,000 retail outlets to distribute its content. For millions of Micromax users who look for great Bollywood and regional language content, this partnership simplifies the task of discovering great content anytime, anyplace, on a device of their choice.

Commenting on the association, Eros Digital CEO Rishika Lulla Singh said, “We are extremely pleased to partner with Micromax to offer our collection of movies, music and more. With this partnership we will be expanding our ability to provide entertainment on-the-go, anywhere and anytime to Micromax’s new acquisition of 3.5 million users every month and also their existing base of more than 30 million connected users. Joining forces with one of the world’s leading smartphone manufacturers provide us with another opportunity for exponential growth and customer reach.”

Micromax Informatics Limited co-founder Vikas Jain said, “We are extremely excited about this partnership, as it promises to make the digital content from cinema, movies and videos available to our urban and rural customers. Beyond urban cities in India, Micromax has found mobile internet to be one of the most favored connectivity options in rural cities. This tie up helps us to enhance the experience for our customers beyond hardware specifications. The rich content library of Eros Now promises to become a part of the daily digital consumption of our customers.”

Micromax smartphone users can choose their subscription package for a duration of their choice ranging from one month to a year. Users will have access to unique content on Eros Now, with subscriptions offering a range of exciting features, such as viewing content offline, full-length movies, thematic curated playlists, watch-lists, regional language filters, video progression and subtitles to offer the best video viewing experience to users. Music-lovers can also enjoy individual music tracks and music video playlists using the app.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Piyush_Prasoon.jpg?itok=SCLgUghV
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Expedia.jpg?itok=kmyHvnv3
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/ashish.jpg?itok=HlTUycGQ
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/13/Horlicks.jpg?itok=E4OJGI1S
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories