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EBTL revamps global brand Identity

Company’s vision and brand strategy revolves around the phrase - "Smartly Ahead"

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MUMBAI: EBTL, one of the leading companies at home, corporate, and hospitality automation segment in the global market announced the revamp of its corporate brand identity and added the phrase - “Smartly Ahead” as a new tagline. This is in line with company’s vision, represents its future direction and celebrates the exhilarating journey thus far.

The refreshed brand logo is a combination of EBTL’s name and the enabling sign ‘E’ swiftly connects you towards the brand idea and creates a sphere that depicts a whole 360-degree view. The tagline ‘Smartly Ahead’ is designed skilfully with a slanting trendy first letter (Smartly) and a bold and straight second letter (AHEAD) representing the brand’s business focus and pragmatic view into the company’s future, in India as well as globally.

Tactically creating a unique image in the market, EBTL’s new brand identity is aptly strategised to enable its reach amongst the key target audience, across the globe. The brand’s mission is to enhance the overall market demand and increase awareness for the automated products amongst buyers, not only in homes but for corporate and hospitality spaces.

Speaking about the revamp of the brand, EBTL CEO Monish Salhotra said, “It has been a fantastic journey for EBTL, from starting off as a home automation enabler in India; we have swiftly expanded in the US, Middle east and Southeast Asian markets.  Our new logo and branding is affirming our focus towards growth of automation market globally. It encapsulates the journey of the brand and highlights how we are distinctively advanced in technology and are future ready for newer disruptions in the space. Smartly Ahead caters to the Youth of India as EBTL being the most innovative band in the automation industry targeting young consumers. The brand speaks for itself by being original and unambiguous.”

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