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Dulux Paints ropes in Shraddha Kapoor as brand ambassador

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NEW DELHI: Actor Shraddha Kapoor has joined Farhan Akhtar as the brand ambassador for Dulux and its range of interior and exterior products.

Akzo Nobel India Decorative Paints director Rajiv Rajgopal said, ?Drawing from our in-depth understanding of consumer needs, Dulux aims to enrich people?s lives by bringing visual delight and lasting care to their surroundings by offering complete painting solutions. Together with Farhan Akhtar, Dulux?s new brand ambassador Shraddha Kapoor will be supporting our efforts at increasing the market for this iconic and truly international brand.?

?India with a large and young population has a great demographic advantage. The average age of the 1.25 billion - strong Indian population will be 29 years in 2020. Shraddha Kapoor is a perfect fit as the brand ambassador to connect with this set of next gen consumers,? he added.

Kapoor said, ?I am excited about my association with a brand as versatile and vibrant as Dulux. Its philosophy of ?Let?s Colour? by way of expressing through their range of products has struck a chord with me. Dulux has been constantly evolving and offering consumers more to experiment with while decorating their homes. Home decoration is a significant medium of expressing one?s individual style and Dulux helps consumers in finding that style along with great performance.?

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