MAM

Dettol launches new aloe vera soap

The soap promises to provide protection from 99.9 per cent germs.

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MUMBAI: Dettol, the leader in antiseptic soap category, has launched Dettol Aloe Vera soap, enriched with soothing Aloe Vera that keeps your skin protected from germs. External environmental elements like pollution and dust carry various germs and results in skin problems. The new Dettol with soothing Aloe Vera soap promises to provide Protection from 99.9 per cent germs.

Reckitt Benckiser South Asia Health chief marketing officer Pankaj Duhan says, “We realise that skin problems are on a rise and one of the prime reasons for this is germs. With decades of proven expertise in germ kill, Dettol has now introduced the same trusted protection with soothing Aloe Vera to take care your skin.”

“With this launch we are connecting with discerning consumers who are seeking protection from germs and looking for natural ingredients in a product that is gentle on the skin. We are hopeful to create a positive market response with this new launch,” he adds.

Dettol Aloe Vera soap is suitable for all skin types that comes in single pack of 100 gm at Rs 39 and 100 gm multipack of 3 at Rs 112.

It is available across, grocery stores departmental stores, pharmacists in India and leading e-commerce websites.

Reckitt Benckiser is the global leading consumer health and hygiene company. RB has operations in over 60 countries. B has world leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon and Woolite.

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