MAM

DDB MudraMax throws India’s first ever voters party

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/04/26/mrTPhdLf.jpeg?itok=FusBC6VR

MUMBAI: While Mumbai voted on 24 April, DDB MudraMax and Thincquisitive Foundation celebrated democracy, by hosting India’s first ever Voters Party at Hard Rock Cafe, Andheri, Mumbai.

Being a Voters party, only people who had voted, by showing proof of the Black Dot, could enter. The hosts screened the IPL match and this was followed by live performances by Anushka Manchanda, Spud in the Box and Vasuda Sharma.

Operation Black Dots objective was to bring a shift in the way politics is looked at in India and by making it more engaging and inclusive. Open hangout sessions were held, at regular intervals with eminent political leaders, journalists and economists such as Priya Dutt, Ajit Ranade, Aarthi Saathe, Mahrukh Inayet, Sanjay Jha, Milind Deora, Laxmi Narayan Tripathi, where a various number of topics were discussed such as Section 377, Political Ideologies, Money spent on political campaigns etc.

The team also got the youth interested and tuned in, by visiting most colleges across Mumbai, and helping students get their voters id and also answer all queries they had regarding any subject. Apart from this, Vishal Dadlani, Purab Kohli, VJ Jose and Anushka Manchanda were roped in to spread the word and get as many youngsters to vote by tweeting and posting messages about #OBDIndia on their Twitter and Facebook pages.

On 23 April, Tata Nano Twist helped promote the initiative by supplying six cars and four bikes that went all around the city, encouraging people to vote, the next day. The team also took to outdoor for the final leg, by asking Sachin Tendulkar and Shah Rukh Khan where they’re going to be on voting day.

Commenting on the success of the campaign,  Operation Black Dot  founder and DDB Mudra Group chief youth marketer Samyak Chakrabarty said, “Thorough this campaign, not only is this an incentive for the disinterested voters to go out and vote, but is an excellent way for them to celebrate their vote and consequently democracy. From getting MPs on bean bags to breaking down complex political concepts into quick fun videos, we did it all to ensure our TG finds such discourse interesting and engaging. Our team of 100+ volunteers who were mainly students themselves did a great job in engaging their peer groups for this cause."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Mullen-Lintas_0.jpg?itok=GzUA2t-i
Fossil assigns creative mandate to Mullen Lintas

Fossil India has appointed Mullen Lintas as its advertising agency partner after a competitive multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/ROB.jpg?itok=JAlomE5a
Rob Norman quits GroupM

MUMBAI: GroupM’s global chief digital officer Rob Norman has decided to retire from his full-time role effective January 2018. Hewill remain an advisor to GroupM and its clients, with a reduced workload that allows him more time to pursue personal interests.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Pidilite_Fevikwik.jpg?itok=UAziQ8rm
Pidilite celebrates 'Khushiyon ke chand pal' in new TVCs

MUMBAI: Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new television ad campaign titled ‘Khushiyon ke chand pal,' which depicts a woman being unexpectedly appreciated by her loved ones for repairing different things in the house.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/Saregama.jpg?itok=1SR7fwYS
Saregama makes digital audio players cool again

MUMBAI: There is nothing that moves India like music and when it comes to music, who would disagree that songs from the 50s, 60s, 70s, and even the 80s have touched India like few other things have. Several generations have grown up on singers like Rafi, Lata, Mukesh, Kishore, Sahir, Majrooh, RD,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/bat.jpg?itok=vbyPYfgk
Milestone Dentsu charges up new Panasonic TVC

MUMBAI: After a long hiatus from TV screens, Panasonic has returned with a commercial for alkaline batteries. Developed by Dentsu Aegis Network’s Milestone Dentsu, the creative partner of Panasonic India, it highlights Panasonic batteries’ superior power over normal zinc ones. It stars Olympic...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/21/commerce.jpg?itok=e57FM29_
Emerald Media leads $65 mn funding round in aCommerce

MUMBAI: Southeast Asia’s leading e-commerce brand aCommerce Co has announced that it has closed a $65 million Series B funding round. It is an enabler and e-distributor in four markets for over 260 brand clients such as Samsung, Unilever, Nestlé, L’Oréal, Philips and Mars.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/wat.jpg?itok=IXRXfgmW
WAT’s Your Big Idea​ 2.0 receives over 240 entries this year

WATConsult, India’s leading and most awarded digital and social media agency, a part of the Dentsu Aegis Network, has received a phenomenal response to their second season of WAT’s Your Big Idea (WYBI). With participation from over 30 educational institutes, WYBI 2.0 has received a total of 240...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/burbon.jpg?itok=4am9uIHN
Bourbon celebrates friendship in new TV commercial

MUMBAI: Britannia has launched a new campaign for one of its oldest and most loved brands, Bourbon. With an aim to refresh the brand, Britannia Bourbon’s latest campaign celebrates the true spirit of life-long best friends.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/20/Timex%20800x800.jpg?itok=YTIcYEQV
Timex, Blink launch smartwatch to help you stay fit

MUMBAI: American brand Timex has launched a smartwatch, Timex Blink in collaboration with Indian start-up Blink and will be launching a TVC informing people about it.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories