MAM

DC Design unveils two new cars at Auto Expo 2014

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/02/07/DC_tia.jpg?itok=iw4xr6TN

NEW DELHI: India’s premier automotive design and specialist car manufacturer DC Design is ready with two exciting new concepts to delight automobile enthusiasts at the 2014 Auto Expo. Keeping in line with the firm’s philosophy and also its previous track record for delivering drop dead gorgeously styled vehicles, the two new concept cars are production bound in 2016.

The DC Eleron and the DC Tia represent DC Design’s ability to conceive an idea for various niche segments and then design and develop a vehicle with unique attributes that go beyond mere style. While the Eleron is an open Targa-topped SUV with radical lines, the Tia is a nifty two-seater runabout for town use with outrageously crafted lines yet packing in a proven small driveline.

Both the cars were unveiled today by the award winning actress and style icon Kareena Kapoor Khan and Mr. Dilip Chhabria, Founder, DC Design. Speaking at the launch, Mr. Chhabria said, “I want the most desirable car in the world to bear a ‘Made in India’ tag. For Avanti which we launched two years ago we are looking at manufacturing 2000 units per annum starting third quarter of this year. For Eleron and Tia we are looking at 500 units and 1000 units per annum respectively by 2016. We have currently invested in the excess of INR 85 crores for the production of Avanti and INR 50 crores each for the production of Eleron and Tia so far and are looking at further investments in the coming future. We aren’t a global player; we will not build millions of cars a year, but I promise you, the few thousand that we will put out every year will be the sexiest cars on Indian roads.”

Making heads turn at the launch Kareena Kapoor Khan also added, “It gives me immense pleasure to be a part of such a remarkable launch. DC Design is clearly the most prominent and promising name in the Indian automotive design industry. Both Eleron and Tia are spectacular looking cars and are sure to create a buzz amongst Indian auto enthusiasts. I wish the team the very best for these car launches.”

The Eleron is DC Design’s high-end take for a top line SUV with a difference! The name has been phonetically conceived from the aeronautic term ‘aileron’ given that the nature of the car’s design takes in a supposedly duo-layered approach as regards its bodywork, the upper half seemingly floating on the lower base whichever way you tend to look at it.

From the deliciously overwhelming Eleron SUV, DC Design moves fast-forward to the mega-mini segment with its all-new two-seater runabout the DC Tia! It isn’t difficult to understand why such a car given its small footprint but with radical turnout given that the Indian car market’s fortune lies at the base of the pyramid and this is where an added premium positioning is ripe for the times. DC Tia again treads the space frame chassis route with carbon composite bodywork - a sure shot recipe for strength and structural integrity while keeping weight down to a bare minimum.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/vivo-ipl17.jpg?itok=iNCfLrxt
Hot match ke liye hamesha Taiyaar Reh!

MUMBAI: Hotstar, India's leading video-on-demand platform has launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament of the year. Hotstar, which is the exclusive digital streaming partner for Vivo IPL, has kicked off its campaign with a 60...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/fastrack2.jpg?itok=arKksj7y
Fastrack signs multi-year partnership with The Music Run

MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/MIB800.jpg?itok=RHZfbqeL
Audo-visual, electronic media greatest beneficiary of Govt ads in 2016-17

NEW DELHI: A sum of Rs 5.0983 billion was spent on government advertisements through the audio video and electronic media.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Ranveer_Singh-DurexIndia.jpg?itok=-tVA_evR
Ranveer Singh continues Durex association with denims

MUNBAI: Bollywood superstar Ranveer Singh reinforced his association with Reckitt Benckiser’s condom brand Durex. The actor has now decided to endorse the rubber maker’s new denim product line - denims. Singh tweeted about the announcement today along with a teaser video from his official handle @...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Ministry_Ayush-ASCI.jpg?itok=pyr8Xpnq
Over 250 complaints of misleading ads about AYUSH products since Jan 2015

NEW DELHI: The Advertising Standards Council of India (ASCI) referred 263 complaints of allegedly AYUSH products related advertisements to the Consumer Affairs Ministry since January 2015, including seven advertisements of herbal medicines in 2016.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Woodland-800x800_0.jpg?itok=v8zCy5jP
Season 2 of Woodland's #AgainstAllOdds digital campaign returns

Mumbai: The second season Footwear and apparel and apparel accessories brand Woodland’s #AgainstAllOdds digital campaign is back with highlighting the stories of people who are pursuing offbeat adventure sports in spite of severe obstacles.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Santoor-Femina_1.jpg?itok=t-ppxUD8
Manipal girl Ashna Gurav wins the Santoor Femina Style Diva South 2017

Bangalore : The winners of this year’s Santoor Femina Style Diva South were declared at a glittering ceremony attended by who’s who of the Hindi and Kannada film industry. The evening witnessed 14 gorgeous girls take over the stage at the 5th edition of Santoor Femina Style Diva South 2017 powered...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/BARC_0.jpg?itok=qmHu_GyY
Four brands enter the most advertised brands list in week 10 of 2017

BENGALURU: Four brands entered the list of top 10 brands in terms of television ad insertions for week 10 (Saturday, 4 March 2017 to Friday, 10 March 2017) of 2017. The new brands to enter the list of most the 10 advertised brands per week on television in week 10 were: One brand from the phone/...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/21/Jio-Airtel.jpg?itok=AC2HS5x9
Jio takes Airtel to ASCI over network speed ad

NEW DELHI: The telecom war between Reliance Jio and other telecom service providers took a new turn when a complaint was lodged with the Advertising Standards Council of India (ASCI) against broadband tester Ookla's network speed test that said Bharti Airtel has the fastest network speed.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories