MAM

DC Design unveils two new cars at Auto Expo 2014

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/02/07/DC_tia.jpg?itok=iw4xr6TN

NEW DELHI: India’s premier automotive design and specialist car manufacturer DC Design is ready with two exciting new concepts to delight automobile enthusiasts at the 2014 Auto Expo. Keeping in line with the firm’s philosophy and also its previous track record for delivering drop dead gorgeously styled vehicles, the two new concept cars are production bound in 2016.

The DC Eleron and the DC Tia represent DC Design’s ability to conceive an idea for various niche segments and then design and develop a vehicle with unique attributes that go beyond mere style. While the Eleron is an open Targa-topped SUV with radical lines, the Tia is a nifty two-seater runabout for town use with outrageously crafted lines yet packing in a proven small driveline.

Both the cars were unveiled today by the award winning actress and style icon Kareena Kapoor Khan and Mr. Dilip Chhabria, Founder, DC Design. Speaking at the launch, Mr. Chhabria said, “I want the most desirable car in the world to bear a ‘Made in India’ tag. For Avanti which we launched two years ago we are looking at manufacturing 2000 units per annum starting third quarter of this year. For Eleron and Tia we are looking at 500 units and 1000 units per annum respectively by 2016. We have currently invested in the excess of INR 85 crores for the production of Avanti and INR 50 crores each for the production of Eleron and Tia so far and are looking at further investments in the coming future. We aren’t a global player; we will not build millions of cars a year, but I promise you, the few thousand that we will put out every year will be the sexiest cars on Indian roads.”

Making heads turn at the launch Kareena Kapoor Khan also added, “It gives me immense pleasure to be a part of such a remarkable launch. DC Design is clearly the most prominent and promising name in the Indian automotive design industry. Both Eleron and Tia are spectacular looking cars and are sure to create a buzz amongst Indian auto enthusiasts. I wish the team the very best for these car launches.”

The Eleron is DC Design’s high-end take for a top line SUV with a difference! The name has been phonetically conceived from the aeronautic term ‘aileron’ given that the nature of the car’s design takes in a supposedly duo-layered approach as regards its bodywork, the upper half seemingly floating on the lower base whichever way you tend to look at it.

From the deliciously overwhelming Eleron SUV, DC Design moves fast-forward to the mega-mini segment with its all-new two-seater runabout the DC Tia! It isn’t difficult to understand why such a car given its small footprint but with radical turnout given that the Indian car market’s fortune lies at the base of the pyramid and this is where an added premium positioning is ripe for the times. DC Tia again treads the space frame chassis route with carbon composite bodywork - a sure shot recipe for strength and structural integrity while keeping weight down to a bare minimum.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/Vinay_Singhal-Amit_Gupta.jpg?itok=310KaVnH
WittyFeed brings Httpool on board as sales partner

MUMBAI: Httpool has appointed WittyFeed as its partner to monetise the website’s display ad inventories and be its exclusive representative for India.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/voda_0.jpg?itok=88Fe3vhg
Vodafone launches industry’s first end-to-end IoT solution

MUMBAI: The internet has come a long way from connecting only mobile phones and laptops to include smart homes, wearable technology, and smart cities. With the growing recognition for Internet of Things (IoT), the market for IoT in India is poised to reach $9 billion by 2020.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/delhi.jpg?itok=ts4wb1wL
Virat Kohli & Ola team up against Delhi air pollution

MUMBAI: With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola has kicked off the fourth leg of its year-long campaign, #FarakPadtaHai. The campaign was launched on 5 June, World Environment Day, to raise awareness about congestion and pollution issues and encourage the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/17/airtel%20800x800.jpg?itok=BjRBdZD9
Airtel & Karbonn launch affordable smartphones for aspiring India

MUMBAI: In order to strengthen its presence in the ongoing telecom battle, Bharti Airtel will launch two new Android-powered 4G smartphones in partnership with Karbonn Mobiles.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/cera%20800x800_1.jpg?itok=k5GA-lHT
CERA hands over full-service charge to Publicis India

MUMBAI: Publicis India has won a multi-agency pitch to handle the full-service responsibilities of CERA, the home solutions provider based out of Ahmedabad. It will be taken care of by its Delhi office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/mansoor-ali.jpg?itok=Am77kUB4
FCB Ulka to handle Hamdard creatives

MUMBAI: Hamdard Laboratories has assigned the creative mandate for its flagship brands to FCB Ulka following a multi-agency pitch.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/16/categoery%20800x800_0.jpg?itok=gvmdi6C_
Fair & Lovely assigns digital mandate to The Glitch

MUMBAI: HUL’s largest skincare brand Fair & Lovely has handed its digital mandate to The Glitch. The agency will manage its communication strategy, social media marketing and brand management across digital platforms. The account will be handled from Mumbai.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/15/BankBazaar%20800x800.jpg?itok=zotFfxm9
BankBazaar uses music to make you #GoPaperless

MUMBAI: Online financial marketplace, BankBazaar, has launched a #GoPaperless music video to encourage digital adoption for finance-related queries. Ditching the staid old set-up, the music video gives personal finance a fun twist and explains the advantages of paperless banking in an unexpected...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/11/15/Pantene.jpg?itok=ebEw0Ykt
Lilly Singh & Priyanka Chopra promote Pantene hair oil replacement

MUMBAI: The memory of our mothers chasing us to apply oil in our hair while we bounce around to escape it is a memory almost every Indian woman remembers. To solve this, Pantene has roped in YouTuber Lilly Singh and Priyanka Chopra.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories