MAM

Culture Machine launches leaderboard for publishers

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/06/Culture.jpg?itok=1xI4QWop

MUMBAI: Digital media company, Culture Machine, has established a leaderboard for publishers across multiple categories in India. Culture Machine’s patent pending tech IP ‘Intelligence Machine’ tracked the month on month performance of Indian channels on YouTube and Facebook to provide a comprehensive view of which publisher has maximum engagement in terms of views, likes, comments, shares and subscribers.

Making use of proprietary algorithms and exclusive partnerships with Google and Facebook, Intelligence Machine has the unique ability to track 3 billion videos and categorise and rank publishers extensively. The current report provides insights on the entertainment and news category. Future analyses by the beginning of 2018 will include sports, fashion, beauty, automobile and food industry.

The ranking is based on the number of views clocked only for the respective month with only India-based top YouTube and Facebook pages being considered for this analysis. Top channels from YouTube and pages from Facebook are selected using the intelligence machine influencer section depending upon several factors such as subscriber count /page likes, overall viewership, engagement and consistency of video uploads. Top 500 channels/pages belonging to entertainment genre and top 300 news channels/pages categorised by intelligence machine are included in the analysis and entertainment category includes digital brands like Being Indian, The Viral Fever Videos, All India Bakchod etc. It also covers popular singers, movie and television celebrities, music labels, TV channels, movie production houses.

News category includes TV news channels, print newspapers and digital news brands like FirstPost, Bloomberg, The Quint, TheWire.in etc.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/pnb_0.jpg?itok=G63DIUQ2
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/pnb.jpg?itok=V76llqgU
PNB MetLife assigns digital mandate to Jack in the Box

MUMBAI: Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective has won the social media management and digital campaigns communication duties of life insurance company, PNB MetLife. The mandate encapsulates digital communication and digital media creative duties.

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/IndiaMART.jpg?itok=ZnxM2Egj
IndiaMART promotes payment gateway for SMEs

MUMBAI: IndiaMART has launched its latest digital-led campaign that focuses on various benefits of Payment Gateway, Pay with IndiaMART.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/Volvo_India.jpg?itok=dBf4gYiI
Volvo India urges women to reclaim their streets

MUMBAI: Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch #MakeYourCitySafe, a campaign aimed at empowering women to take a stand for their safety.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/21/ipsos.jpg?itok=OAZdRQuG
Indians want free education, healthcare and basic income: Ipsos global Socialism Survey

New Delhi, May 18, 2018:According to a global survey by Ipsos on Socialism, majority of the Indians polled want access to free education, free healthcare and a basic income.72% Indians believe socialist ideals are of considerable value for societal progress.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/image.jpg?itok=UfcgYA5h
RPG Group's new campaign speaks about happiness within & outside the organisation

RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a campaign featuring four films with its brand tagline ‘Hello Happiness’.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/18/Untitled-1.jpg?itok=4xYHwWtT
Nihar Naturals celebrates progressive, strong women

Women today are free-spirited, courageous and strong, irrespective of their age and economic backgrounds. Nihar Naturals coconut hair oil, a market leader in eastern India, has unveiled its latest campaign, “Akai Aiksho” to highlight the power and strength of the modern woman. The brand caters to...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/17/rijiesh.jpg?itok=u3xM75AP
Payback appoints Rijish Raghavan as COO

Payback, India’s largest multi-brand loyalty program, today has announced the appointment of Rijish Raghavan as the new chief operating officer to oversee its India operations. Raghavan will also continue to lead business development and partner management portfolios while taking on additional...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/17/cadbury.jpg?itok=-SpW6lfg
Prashant Peres takes on global role at Mondelez, Anil Viswanathan to fill his shoes

Mondelēz International has made some key elevations in the company, with Prashant Peres, previously director – marketing for chocolates, Mondelez India, moving into a new regional role of senior director for chocolate equity and innovations, AMEA, Mondelēz International.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories