MAM

Cocofly signs on Kohli, ties up with Stepathlon Kids

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/10/kholi%20%281%29.jpg?itok=md4j3w6w

MUMBAI: Stepathlon Kids, a movement aimed at getting kids more active, announced today that Cocofly, One of India’s foremost packaged coconut-water brands launched by Nilgai Foods, will be a part of India’s first-ever gamified, mass participation health and wellness platform for kids. Cocofly signs on as Associate Sponsor with Stepathlon Kids for a three year partnership.

Indian cricket captain and fitness icon, Virat Kohli has partnered with Stepathlon Kids to create a generation of healthier, happier, and well-balanced children. With over 10 million obese children reported in India, and increasing evidence linking overall wellbeing to exercise, the movement will encourage kids to play, learn and share their way to a fitter and more fulfilling future in all aspects – physical, nutritional, emotional and mental.

The association between Stepathlon Kids and Cocofly combines the two most important fundamentals of health – eating well and exercise – amplifying the message that health can and must be an essential part of one’s daily routine from an early age.

Natural coconut water is fat-free, low in sugar, rich in essential minerals and tastes great, so Cocofly which is sold in the form of a convenient pack, addresses concerns of people around hygiene and allows consumers to energize themselves anytime and anywhere.

Nilgai Foods co-founder Arjun Gadkari said, "Cocofly has been launched to fill the gap of a really wholesome and tasty drink that will be enjoyed by kids in a healthy and convenient manner. The partnership with Stepathlon Kids ensures that the next generation does not make the same mistakes as the generation before them and is equipped with the right attitudes and healthy habits from an early age."

Participants will take part in teams of two in a 30 day race around a “Virtual World” on the Stepathlon Kids platform, as they engage with a digital avatar of Virat Kohli. Each child’s daily activity will be clocked by a Stepathlon Budd-E Pedometer and converted into points on the online platform. Every team will compete with teams across the country and the winners and other lucky participants will get a chance to meet Virat Kohli. Kids will be encouraged to learn from and share engaging content with their peers on the platform. Parents who are critical partners in their children’s growth will be able to participate in their child’s journey on the Race platform through various challenges while also being able to track their child’s wellness metrics.

Stepathlon Lifestyle co-founder & CEO Ravi Krishnan said, “Cocofly is a natural partner in the battle against unhealthy beverages and childhood obesity. It is a beverage, which is both tasty and naturally isotonic."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/madhvan.jpg?itok=rb_NweV9
EliteMatrimony signs R Madhavan

The premium matchmaking service for the upper crust in India, EliteMatrimony, has launched a new TV commercial starring actor R Madhavan.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/parle.jpg?itok=ax1fIEKD
Parle 20-20 tickles a funny bone to reward positive thinking

Parle Products, India’s favourite FMCG brand has launched a new campaign titled, ‘Taste mein 20 out of 20’ for its leading cookie brand, 20-20.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/ikea.jpg?itok=LGKUaYmb
IKEA launches first campaign in India

We all know by now that Swedish brand IKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/collage.jpg?itok=m591a59y
IdeateLabs beefs up leadership team with two senior appointments

Digital marketing agency IdeateLabs has appointed Ruchika Kumar and Pallavi Naidu as business heads at its Mumbai office. Together, they will focus on expanding the agency’s business verticals through geographies, managing project P&Ls, forging existing and new business partnerships, building...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/jermy.jpg?itok=ENOtkFo0
McCann terminates global CCO Jeremy Perrot

Based on employee complaints for violating the company’s code of conduct, McCann Health’s global chief creative officer Jeremy Perrott has been terminated.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/bbigb.jpg?itok=6TdDsrPh
Syska Group appoints Amitabh Bachchan as brand ambassador

Syska Group, a home grown brand, which has entered the wires and cables segment in India, has recently taken Amitabh Bachchan as the brand ambassador with campaigns to kick start on television screens very soon.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/abhishek.jpg?itok=x7WiM3MP
McCann Worldgroup hires Abhishek Chaswal as executive creative director

McCann Delhi hires Abhishek Chaswal as executive creative director. He has got 16 years of experience and has worked in the advertising field with agencies like Result McCann, Percept, Euro RSCG, Leo Burnett, Cheil & Contract. His last tenure was with Enormous.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/rohit.jpg?itok=9G4Snjsr
Zomato announces Rohithari Rajan as new global head Ad Sales Business

In a recent development, Zomato has appointed Rohithari Rajan as business head, global ad sales.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/14/deepak.jpg?itok=IWgDUqLQ
Multiplex association says no order from govt about allowing outside food in theatre

A relief has been granted to cine-goers when a Maharashtra minister stated in the state assembly on Friday that there is no ban on people carrying outside food into cinema theatres.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories