MAM

Cinépolis launches technologically advanced theatre in Thane, Mumbai

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/11/21/mam%20brands.JPG?itok=I9h87ifd

MUMBAI: Cinépolis, the world’s fourth largest and India’s first international exhibitor launched the second biggest megaplex in India with 14 screens at Viviana Mall, Thane, Mumbai on 20 November.

With this multiplex, Cinépolis will be operating 110 screens across India, making it the fastest brand to cross the 100-screen landmark organically.



 

The megaplex is one of the most technologically-advanced cinemas with six concepts under one roof viz. Cinépolis VIP, IMAX, 4DX, Dolby Atmos, RealD 3D and 4K projection system. With this theatre, Cinépolis is introducing 4DX to India which provides a fully immersive movie experience with a real simulation of effects like motion seats, water, wind, fog, lightening and scents that enhance what one views on the screen.

The other revolutionary concepts that the theatre encompasses include the Cinépolis VIP that reinvents entertainment with full leather recliners, in-theatre restaurant apart from the existing service on-seat. It is also the first Cinépolis property to have a fully-equipped IMAX screen. In addition, another auditorium in the complex is equipped with Dolby Atmos, which employs up to 64 speakers to heighten the realism of every scene. Patrons can also enjoy freshly-prepared gourmet food at the in-house coffee shop, Coffee Tree, in the lobby of Cinépolis.



 

Additionally, the state of the art 3-D technology from Real-D systems is the world’s most widely deployed 3-D technology and offers viewers the most enthralling 3-D movie watching experience and has an exclusive tie-up with Cinépolis in India.

Movie goers can also enjoy benefits of Club Cinépolis, the company’s loyalty programme at the theatre in Viviana Mall.

Cinépolis India MD Javier Sotomayor said, “Cinépolis is committed to offering the best cinema experience to movie goers in India. With this goal in mind, we have introduced unparalleled concepts in the country such as IMAX, 4DX, exclusive Real-D 3D, Dolby Atmos sound to name a few. Thanks to these features, the Cinépolis brand has quickly marked its niche in the country and has been able to garner widespread loyalty.”

“Cinépolis pioneered the concept of luxury cinemas and the largest operator of luxury cinemas worldwide. We are glad to bring the same to India. This is our second Cinepolis VIP property in India, which will provide a superior movie viewing experience to the discerning audience.

Megaplexes such as these enable us to bring all these different concepts under one roof. We can also provide flexibility to our patrons to watch their favourite shows at their preffered timings. We thank Mr. Sunil Shroff and his team for the opportunity to be able to gift to the people of Thane this great megaplex at Viviana Mall, Thane. On the back of this success, we aim to reach the 400-screen landmark by 2017,” he added.



 

 

Speaking about the growth plans, Cinépolis India director-expansion Ashish Shukla said, “Thought leadership, product leadership and megaplexes is Cinépolis’s commitment to India. The Viviana Megaplex, Mumbai’s largest, is a must visit for all Thanekars and Mumbaikars.

With this 110th screen launching within five years of our operations, Cinépolis continues to be the fastest organically growing company in India, on an average two screens per month. We will continue to bring the best which the world has to offer to India first. 4DX as an experiential cinema will change the way movie goers watch movies in India. We look forward to building Megaplexes like the Viviana Mall across the country in partnerships with leading developers. Visit soon, and enjoy the amazing experience.”



 

Cinépolis India business head–strategy Devang Sampat shared, “At Cinépolis, our constant endeavour is to deliver unmatched levels of customer service. With the introduction of 4DX in India, we have set a new, unprecedented benchmark in the realm of movie watching experience in the country.

Patrons can also enjoy gourmet food offerings at Coffee Tree and benefit from the Cinépolis club membership, where movie goers can register for free and start accumulating reward points for every purchase made at the Cinépolis Box Office. These points can be later redeemed for free tickets. Club Cinépolis members have the lifetime opportunity to meet and greet their favourite bollywood and Hollywood stars.

We would focus on programming as wide variety of content as ``possible to suit the demands from all the different segments. We intend to showcase niche content which haven’t been able to come to the silver screen earlier. ”



Viviana Mall head Sunil Shroff said, “It gives us immense pleasure to announce the opening of Cinepolis at Viviana. In a short span of a year, Viviana has reset benchmarks with its vibrant retail offerings and unique consumer experientials.  With the launch of Cinepolis, we have sealed our position among the country’s premium destinations for entertainment, shopping, dining and other recreational activities.”   



Apart from Thane, Cinépolis currently operates at Mumbai, Vadodara, Ahmedabad, Amritsar, Bengaluru, Patna, Surat, Ludhiana, Jaipur, Bhopal, Hubli, Hyderabad, Thane, Mangalore and Vijaywada. Starting in 2009, Cinépolis has become one of the fastest in India to reach the landmark of over 100 screens with a total of 21,500 seats.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/oppo.jpg?itok=PtmoMH6y
Oppo & Times ask -- What’s your Fresh Factor?

The Times of India in collaboration with Oppo brings the 10th edition of the most coveted personality and talent hunt across colleges in India, Oppo Times Fresh Face 2017. The property has been a calendar event among collegians since its inception as it brings together students, from different...

MAM Marketing Above The Line
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/salim.jpg?itok=VmeBBLRZ
Grey's 4-week Salim show TV campaign launched

92.7 Big FM radio network has launched a four-week long television campaign for one of its popular music show, #Salim.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/guru_0.jpg?itok=YNcxuh-t
Sony Yay! partners with India Kids Fashion Week

Sony Yay!, the newest offering from Sony Pictures Networks India, has partnered with the latest edition of the India Kids Fashion Week as the official kids channel partner.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Nipun%20Sharma.jpg?itok=Dt1dw43N
Vodafone launches global design store

MUMBAI: Vodafone has launched a global design store in Kanpur. It is a one-stop-shop with exclusive service counters on 4G, M-Pesa, Vodafone Red & Self Service Kiosk. It provides live and engaging experience of Vodafone’s wide variety of products & services.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Pinkathon_0.jpg?itok=TdvwmdWq
Colors partners Bajaj for United Sisters' Pinkathon promoted by Maximus Mice

MUMBAI: Colors presents Pinkathon - Empowering Indian Women, Inspiring Partners Bajaj Electricals India’s biggest women’s run is coming to Delhi for the Fifth edition on Sunday, 17 September at Jawaharlal Nehru Stadium, Delhi.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/Karan_Kumar_Gupta-Neena_Dasgupta.jpg?itok=ehA7MttT
Zirca launches integrated native ad mgmt platform ContentdB

MUMBAI: Zirca Digital Solutions has announced the launch of Asia’s first native advertising management platform, ContentdB. The platform is designed to help manage content campaigns across multiple discovery, social, search networks and publishers.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/20/TanmayMohanty.jpg?itok=rsxw4fNT
Publicis co Zenith wins Lactalis' media duties

MUMBAI: As part of a global multi-agency pitch, Zenith has won the media duties of French dairy giant Lactalis. Zenith now handles the business in 26 countries, which includes India...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/NGO_4.jpg?itok=hkFSSMK7
Impact Guru offers free limited fundraising for NGOs

MUMBAI: Crowdfunding platform ImpactGuru.com is celebrating its third anniversary with the Impact Month Challenge for NGOs. This campaign will help the nonprofit community by offering their platform and services without applying their fees, thanks to the generosity of an anonymous donor who has...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/19/Sarfaraz_Khimani.jpg?itok=0pbk5joW
Starcom co Performics.Convonix wins PharmEasy paid media mandate

MUMBAI: Performics.Convonix, part of Starcom India, in a significant development, has won the digital duties of pharma aggregator PharmEasy as part of a multi-agency pitch. The mandate involves all of paid media.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories