Britannia to invest up to Rs 200 crore to be market leader

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By indiantelevision.com Team Posted on : 13 Aug 2014 12:44 pm

KOLKATA: Fast moving consumer goods (FMCG) company Britannia Industries is planning a capital expenditure between Rs 150 crore and Rs 200 crore over the next two years, informed its chairman Nusli Wadia at the company’s AGM.
 
Wadia said the capital expenditure would be made on two counts namely, up-gradation and innovation for creating new capacities.
 
He also said that the company was willing to have a good market share in the south Asian association of regional cooperation (SAARC) countries. “Earlier we had plans for Bangladesh. But it did not work out for some reason. But we can always revisit our plan for Bangladesh,” he said. 
 
Besides Bangladesh, going forward Sri lanka is also on the radar.
 
According to Wadia, the company aims to be the number one player in the biscuits segment over the next three years. Currently, Parle occupies the number one spot.
 
He said this year the company had gained market share by 1.2 per cent and outgrown the market. “In three years, we want to be the market leader,” he added stating that the company's margins were affected by rising prices of milk, he added.

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