Asus India launches convertibles under Transformer series, campaign plans on the anvil

BENGALURU: Asus India launched new additions to the Transformer series – Asus Transformer Flip Book – a 15.6” innovative laptop with 360-degree rotating touch screen that flips in an instant for use as a powerful laptop, a responsive tablet, or anything in between; Asus Transformer T200 – a 2-in-1 ultraportable laptop with 11.6” Tablet; and Asus Transformer Pad TF103 – a tablet with style, ensuring productivity on the go in Bengaluru yesterday.


The company has plans to launch a campaign soon in India, but the details are still work in progress says a source at the company. A lot of the creative work is done in-house at Asus India as well as Asus in other geographies. Though the company does use some media buying agencies on a project basis, Asus India also buys media space directly.


“We are ecstatic about introducing the all new additions to the much celebrated Transformer Series to India. India has been one of the key markets for the entire transformer series. It is our constant endeavour to effectively amalgamate our users’ needs with incredible experiences and deliver in the form of revolutionary hybrids, notebooks and tablets. Bringing these avant-garde devices is our step ahead in assisting the Indian masses to discover and have access to the unconceivable yet highly user friendly devices,” affirmed Asus India regional head - south Asia & country manager – system business group - Peter Chang.


The products would be available in the market 14 November 2014 onwards, except for the Asus Transformer Book T200, which would be available from 1 December 2014.

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