Mumbai: Asian Paints, India's leading paint and décor company known for its immersive celebrations of India’s cultural diversity, presents ‘Reflections of Kerala’—a beautiful light installation. Created in collaboration with XXL Collective from the St+art India family, this artistic piece honours Kerala’s vibrant culture. The installation is inspired by the special-edition ‘Inspired By Kerala’ packaging of Apex Ultima Protek, Asian Paints’ ultra-durable luxury exterior paint. Standing tall at 12 feet, the magnificent installation has been set up at Lulu Mall, Kochi.
Kerala holds a special place in the heart of Asian Paints. As a warm gesture to the people of the state, the brand launched a limited-edition packaging of Apex Ultima Protek in March. This luxury exterior paint has been widely accepted in Kerala homes because of its protective qualities and durability, especially in extreme weather conditions. Its special packaging beautifully pays tribute to Kerala, capturing its rich culture, traditions and art forms. ‘Reflections of Kerala’ installation continues this tribute. It reflects Asian Paints’ commitment to preserving the cultural and architectural beauty of Kerala homes against environmental challenges.
The larger-than-life installation combines intricate cutout panels with spectacular lighting. Each cutout represents different cultural elements of Kerala's heritage. Strategically placed lighting behind the cutout project its designs onto surrounding surfaces, casting captivating shadows, narrating the story and spirt of Kerala through the installation.
The installation showcases classical art forms such as Kathakali, Mohiniyattam, Theyyam, and Kalaripayattu to iconic symbols such as Kerala’s serene backwaters and vibrant wildlife. It showcases intricate woodwork and gabled roofs seen in temples, mosques, and native homes of Kerala. The play of light and shadow highlight themes of protection and cultural richness, echoing the purpose of Ultima Protek’s special edition pack.
The ‘Reflections of Kerala’ installation will be on display at Lulu Mall from 14 May to 28 May. People of Kochi are invited to visit and experience this stunning tribute to Kerala’s rich cultural heritage; immerse themselves in its beauty and engage with its intricate design and the play of light and shadow.
