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Anchor receives CMO design award, Penta to be top brand by '18

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MUMBAI: Anchor Electricals (A Panasonic group company) was the proud recipient of Stars of the Industry Group Design Plus Excellence Awards associated with BBC Knowledge and powered by CMO Asia for Product Design Excellence.

The Design Plus Excellence Awards are divided in four broad frame categories comprising of Product / Industrial Design, Communication / Multimedia Design, Architecture / Interior Design and Fashion Design with 25 sub-categories. Anchor won this award for its newly introduced range of Penta Modular switches, the Modular Switch that boasts of a contemporary look, higher aesthetic appeal and safety features at the lowest price-point.

Receiving the award, Anchor DGM - advertising Lalit Malhotra stated, “The award is a tribute given to the company’s design expertise as the new Penta Modular range design was done in-house using the guidance of Panasonic Japan. The design is registered with the Government of India as well.”

Anchor director - sales and marketing Ashok Gangar stated, “Brand Penta holds a special place in the heart of every Indian as it was the first Piano Switch of India. Penta Modular is the latest offering under the brand, a Modular offshoot of Penta with unique design and better safety features across the lowest price-point. We introduced this switch range last year, eyeing the aspirations of the youth with a clear focus on keeping it as a value plus offering from Anchor by Panasonic. Our idea was to design a modular switch that offers unrivaled safety features at the most affordable price-point, eyeing the impetus given by the government on affordable housing and infrastructure development. The range amongst many others, boasts of feature such as a socket with Urea backpiece that is fire-retardant. Penta Modular range has grown to be a 2000 million INR brand under a span of 18 months and we have also introduced color plates and chrome-collared plate additions in the same. We expect to grow this brand to cross the Rs 5000 million mark over the next two years.”

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