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61 board Spider-Man brand-wagon, TN resolution expected

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MUMBAI: Ranking as one of the highest brand associations for a Hollywood movie released in India, around 61 companies have joined the Spider-Man brand-wagon for themed and promotional consumer products with seven promotion/media partners.

Sony Yay! ambassador Tiger Shroff said that Spider-Man was etched in his memory since he was a kid, and had been his superhero. Sony Pictures Entertainment India is aiming for a wide release, scheduled to take over around 1400 screens in India on Friday. The channel is hopeful about the film's release in 110-120 screens in Tamil Nadu following GST protests there.

Collaborating with around 61 brands across categories, Disney India?s consumer products business hopes to encash the euphoria over Spider-Man.

Some the brands associated with Spider-Man are -- Mattel, VIP, Titan, Bata, Crocs, Funskool, Scholastic, Max, Lifestyle, Bioworld, Welspun and D?d?cor, etc. e-commerce and retail partnerships have been struck with Hamleys, Flipkart, Amazon and Landmark. The promotional and media partners are Cinepolis, BookMyShow, Oppo, Amul, Dell and HDFC Bank, etc.

Besides English, the film is slated to release in additional three languages - Hindi, Telugu and Tamil although the trailer was released in 10 Indian languages.

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