Barista brews special Diwali bonanza

NEW DELHI: This festive season, Barista has come up with a special Diwali bonanza for its customers as part of its marketing strategy.

Buy any one of the specially designed fine quality porcelain coffee mugs and get one cappuccino complimentary. This offer is available at select outlets, according to a press release issued by the company.

The mug is available in blue and orange. It is priced at Rs 55 each. The offer entitles the customer to a Complimentary Hot Cappuccino on purchase of every single mug; lending them an immediate gratification of being rewarded a unique coffee experience.

According to Brotin Banerjee, head - marketing and strategic planning, Barista Coffee Company Limited, "This is the way we are expressing our appreciation for the customers, for their passionate involvement in our brand on various occasions."

Banerjee said, "This offer comes forth in order to mark a memorable celebration of Diwali for the coffee lovers, this festive season. As a pioneer in the coffee-retailing category, we would like to thank our customers for their belief in the brand. As an experiential brand, our aim is to allow our consumers to appreciate and experience the 'Joy of Coffee', at our Espresso bars as well as at home." He continued, "We plan to continue with such promotions to build and strengthen our relationship with our customers allowing them to truly experience Barista coffees."

Barista would be running the Diwali Promotion across all stores in India except Chennai and Bangalore. The promotion will not be valid at any of the Taj hotels and select stores.

It starts today (18 October) and will be valid till the (mug) stocks last or till 30 October.

Barista, India's largest and fastest growing retailer of fine coffees, was established in February 2000 by Barista Coffee Company Limited, to recreate the ambiance and experience of the typical Italian neighborhood Espresso Bars in India.

At present, the Barista Coffee Company Limited has over 66 Espresso Bars and Espresso Corners in Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Chandigarh, Goa, Ahmedabad, Pune, Simla and Ludhiana and will grow to 75 retail outlets in India soon.

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