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ASCI launches mobile app to curb misleading ads

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MUMBAI: Continuing with its mission to address misleading advertisements, Advertising Standard Council of India (ASCI) has launched India’s first consumer complaint mobile App – ASCIonline, to provide consumer complaint services on a mobile phone besides providing the facility online. The mobile app is currently available on Android and iOS.

 

ASCI chairman Narendra Ambwani said, “One of the goals of ASCI is to provide convenient access for lodging complaint and hence this launch of mobile app. Today mobiles devices are more widely used compared to desktops. With growing use of smart phones consumers want apps to put power of doing transactions in their pocket. ASCIonline mobile app is consumer friendly and can be freely downloaded. It will be very useful as one can track the status of the complaints which he or she registered on our portal with the help of the app.”



Some of the key features of the app are as follows: 

1)    Lodge complaint: Lodge complaints by simply providing advertisement details and objection. Users can also attach the files like image or video or YouTube link of that advertisement.

2)    History: Check the history of all previously registered complaints with the latest status and all other details.

3)    Complaint Tracking: Simply track the status of the complaints by providing the tracking code of the complaint.

4)    Manage profile: Manage profile and contact details.

5)    Push Notifications: Receive the automatic push notifications when status of your complaint gets changed.

6)    Accessibility: It’s always on and connected.

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